We beg to differ.
Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…
Read More “Why ad agencies are paid the big bucks: Coca Cola and The OFW Project” »
She is charismatic and animated. Perhaps she is the only child of the late national “hero” Benigno “Ninoy” Aquino Jr who actually took after him. Indeed, she not only stands out among her dowdy, dull, and uninspiring siblings, she outshines celebrities that are far more glamorous in her industry. Kris Aquino was the face of…
Read More “Why I think Kris Aquino may be President someday” »
I can’t help but think that Filipinos who blame former Philippine President and Congresswoman, Gloria Macapagal-Arroyo (GMA) for everything bad that has happened in the country have a squatter mentality. By my own definition, people who have a squatter mentality have this strong sense of entitlement. They believe that the government owes them benefits or…
Read More “Ten reasons why Filipinos blame Gloria Arroyo for everything” »
Yesterday as I was browsing my Facebook wall, I followed a link posted by BlogWatch to a Philstar article about a plan by the Department of Tourism to launch a new ‘country brand’ next month. Since the last outcome of a DOT branding project was the catastrophically hilarious Pilipinas Kay Ganda, I found reason for…
Read More “The Latest Jaw-Dropping Stupidity from the Dept. of Tourism” »
Most women who are recovering from a bad break-up have to settle for a crying session with their close friends while drinking themselves silly a la Bridgett Jones. This can be followed by getting a new radical haircut a la Gwyneth Paltrow in the film Sliding Doors as if to symbolize a “new look†to…
Irony of ironies is how a mad rush to scratch a vindictive itch from the bite of the previous administration of former Philippine President Gloria Macapagal-Arroyo has backfired badly against the the government of current President Benigno “Noynoy” Aquino III. A bomb dropped by the Supreme Court on the long-festering row between the Aquino-Cojuangco feudal…
Read More “Aquino-Cojuangco feudal clan: Too wealthy to fail?!” »
Of course Inquirer.net ‘columnist’ Conrado “Noynoy-is-Aragon” de Quiros would first have to cite (yet again!) how the Philippines’ Supreme Court (SC) is (1) made up of appointees of former president Gloria Macapagal-Arroyo and, as such, (2) the “timing” of the SC order to parcel out the Aquino feudal feif Hacienda Luisita to its tenant farmers….
Read More “Conrado de Quiros makes like Nazi monster Amon Goeth” »
While watching Immigration officials stopping former president Gloria Macapagal Arroyo from leaving the country on TV, I marveled at the people who would scream at the top of their lungs at the TV screens, saying something like, “catch that thief! jail her! Hahaha!” I thought, that was such immature or trivial behavior. As if they…
Read More “The Filipino Rage to Punish: A Convenient Escape” »