brand marketing Archives

Prices beyond the reach of poor Filipinos because of “woke” millennials promoted by Rappler

October 8, 2018October 8, 2018 - by benign0 - 25 Comments.

The term “millennial” does not have noble origins. It is actually a concept cooked up by marketers and brand managers several years ago who wanted nothing more than a convenient …

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Glitz and Glamour / Lifestyle

Excitement over Panda Express arrival exhibits the power of brands over Filipino consumers

September 28, 2018 - by Kate Natividad - 62 Comments.

Over the last several days, social media’s been abuzz over the coming of Chinese food restaurant chain Panda Express. Funny that as it comes in the middle of all the …

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