Tag: brand marketing

Ligo Sardines VP Ops Mikko Lawrence Tung learns the hard way: Go Woke, Go BROKE

April 5, 2020 benign0 31 Comments

Ligo Sardines Philippines is the most recent case of a business that got too comfy with “woke” rhetoric then went on to regret it. Just a few days ago, Interaksyon News reported how the company had risen to become “a social media voice during COVID-19 crisis”. Author of the “report” Catalina Ricci S. Madarang gushed…

Business, Money Talks

Prices beyond the reach of poor Filipinos because of “woke” millennials promoted by Rappler

October 8, 2018October 8, 2018 benign0 26 Comments

The term “millennial” does not have noble origins. It is actually a concept cooked up by marketers and brand managers several years ago who wanted nothing more than a convenient catch-all for the next generation of suckers to sell useless stuff to. Millennials — specially in the setting of prosperous East Asian economies — are…

Lifestyle, Media, Money Talks

Excitement over Panda Express arrival exhibits the power of brands over Filipino consumers

September 28, 2018 Kate Natividad 62 Comments

Over the last several days, social media’s been abuzz over the coming of Chinese food restaurant chain Panda Express. Funny that as it comes in the middle of all the bad press businesses are getting over their employment practices. Contractualization is now a dirty word thanks to the SJWs (social justice warriors). Beyond the rhetoric…

Glitz and Glamour, Lifestyle