We beg to differ.
Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…
Read More “Why ad agencies are paid the big bucks: Coca Cola and The OFW Project” »
Yesterday as I was browsing my Facebook wall, I followed a link posted by BlogWatch to a Philstar article about a plan by the Department of Tourism to launch a new ‘country brand’ next month. Since the last outcome of a DOT branding project was the catastrophically hilarious Pilipinas Kay Ganda, I found reason for…
Read More “The Latest Jaw-Dropping Stupidity from the Dept. of Tourism” »
Irony of ironies is how a mad rush to scratch a vindictive itch from the bite of the previous administration of former Philippine President Gloria Macapagal-Arroyo has backfired badly against the the government of current President Benigno “Noynoy” Aquino III. A bomb dropped by the Supreme Court on the long-festering row between the Aquino-Cojuangco feudal…
Read More “Aquino-Cojuangco feudal clan: Too wealthy to fail?!” »
Why the focus and circus around retribution while more pressing and forward-looking initiatives like growing the economy, for one, languish at the bottom of media hyping priorities? It could be because Filipinos are culturally predisposed to being retrospective rather than prospective in the way we think. Back in 2009 just as the campaign of then…
I’ve said it before but I’ll say it again. Philippine President Noynoy Aquino (PNoy) is bad for the economy. The incumbent president is not at all focused on building a solid financial system for the country despite predictions that the economic instability in Europe and the struggling economy of the United States of America could…
Read More “President Noynoy Aquino and the instability he created is really bad for the economy” »
There is a list of the alleged crimes of former Philippine President Gloria Arroyo (GMA) making its rounds on social networking sites like some kind of chain letter. The list comes with a photo of GMA in a wheelchair wearing her neck brace and facemask looking gaunt and distressed. The photo is obviously not a…
Read More “The Noynoy Aquino government is turning the Philippines into a vindictive society” »
The “shocking” news that the Philippines is actually one of the worst countries in Asia to do business in continues to reverberate among the chattering classes. Yes, personally I’m still getting over the “shock” of such a revelation. It made me re-think investing my personal fortune in a country where the only thing that I’d…
The most successful investors are those that invest when everybody else is bailing out. I have heard so many bad things about Pinas, and after having lived there for two years I can now understand how bad things really are. Nevertheless, I continue to invest not only money but time and effort as well to…
Read More “Five Reasons to be Optimistic About the Philippines” »