Filipinos should get a grip. It is actually possible to live without ABS-CBN. It’s been proven. Many chi chi Ateneans and other private school kids who form part of ABS-CBN executive management very likely lead entire lives not watching a single one of the “entertainment” products their own company subjects Filipinos to. Indeed, an interesting question one could ask ABS-CBN president Carlo Katigbak who is a graduate of chi chi Xavier School and the Ateneo de Manila University is whether he subjects his own kids to the trashy programmes ABS-CBN airs.
All this makes interesting the notion that ABS-CBN is as essential to Filipino lives as rice. Could it be that ABS-CBN programming is the pagpag of the media industry in this regard?
Perhaps so. Business taipans who themselves don’t eat the food their businesses serve to their customers are in a class of their own. Much like the way that other Yellowtard business Ligo Sardines sells canned fish to poor Filipinos, ABS-CBN sells canned laughter and drama to the same market. The difference between the two is that while most people can tell that a slab of grilled salmon tastes way better than the oily muck that slips out of a can of Ligo, what makes Parasite way better than one of those Angelica Panganiban movies very likely flies above the average Filipino film buff’s head. In that sense, ABS-CBN is worse than Ligo Sardines. Poverty and substandard education ensures Filipinos cannot tell just how bad ABS-CBN products are. The company rakes in enormous profits off that dishonest trade on the back of mass ignorance.
That’s not to say, of course, that depriving Filipinos of Pinoy Big Brother will turn them into big fans of the Discovery Channel anytime soon. There’s a bigger shift in culture and thinking that goes into changing that and, beyond ABS-CBN, there are other possibly even more powerful agents of intellectual degeneration that remain deeply-entrenched in Philippine society. There’s the GMA Network and its Eat Bulaga fandom and, yes, the Roman Catholic Church and its Catholic Bishops Conference of the Philippines (CBCP) Gestapo among others. Those two big agents of kaboboan are not about to be wiped off the face of the planet anytime soon so, back to the matter of ABS-CBN blinking out, there still is room for important perspective.
No less than Microsoft co-founder Bill Gates himself attests to the massive productivity and self-improvement boost abstaining from watching TV delivers…
I stopped listening to music and watching TV in my 20s. It sounds extreme, but I did it because I thought they would just distract me from thinking about software.
That’s just TV in general. Imagine then if people are cut off from trashy TV. This is the gift that the ABS-CBN shutdown will keep giving Filipinos henceforth. Filipinos are not going to turn into software innovators overnight but the removal of a media organisation that shovels crap into everyone’s living rooms and devices and earns buckets of money off that dishonest business is, indeed, a development they should welcome with a lot of fanfare.
The fact is, there is an elite minority of Filipinos who lead entire lives not consuming a single ABS-CBN product. These are people who, more often than not, lead richer more productive lives and are likely to breed offspring who carry on their productivity and wealth. There is certainly nothing wrong with that and there’s everything right about the demise of ABS-CBN.
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