The competitive advantage of Yellowtards over the pro-Duterte in media

The Duterte administration, one year into its term, remains terribly awful and inept at controlling the narrative. It still lacks its own public communications apparatus that it could use to bypass the other media stations. There’s PTV4, and the Presidential Communications Operations Office (PCOO), and yet so far both have proven ineffective.

Even if one doesn’t watch too much television, there is an easily discernible pattern that occurs in the communications of this administration:

1) Duterte or his spokespersons say something;
2) Hostile mainstream media stations distort or take out of context what was said;
3) Duterte administration is forced to clarify what was earlier said.

Unfortunately, for the Duterte administration, this has happened one too many times. And the consistent result is that, they’ve come out looking like chumps unnecessarily. In this day and age of short attention spans and lasting first impressions, clarifications after the fact are considered useless.

Essentially, because of media’s first to market advantage, the Duterte administration and its supporters are left tripping over their own feet while trying to catch up. Rather than deliver its message through its own messenger, the Duterte government is haplessly and helplessly reduced to relying on unfriendly mainstream media to do it for them. It is because of this that the hostile media is able to control what it shows to its consumers.

Pro-Duterte bloggers and social media personalities fare little different. Numerous as they may be, their voices collectively have little weight, and it’s become easy for Duterte’s critics to discredit them, because they’ve allowed the focus to be on them as the messenger, more than the message. In contrast, anti-Duterte blogs have remained anonymous, and have successfully baited pro-Duterte bloggers, numerous times, into wasting time rebutting the oftentimes preposterous – usually petty – assertions made in those blogs.

Viewed from another angle, during the recent Senate inquiry on “fake news”, Mocha Uson and Thinking Pinoy RJ Nieto weren’t braver than the no-shows Rappler, Cocoy Dayao, or whoever the supposed owner of SilentNoMorePH and PinoyAkoBlog is. The two pro-Duterte bloggers were outwitted and outmaneuvered, consequently subject to a grilling by Liberal Party senators, and were unable to convince that their positions working with the government had no conflict of interest with their roles as “bloggers”.

Being brave (or showing bravado) doesn’t earn points in practical terms, being shrewd and knowing how to stay out of sticky situations does.

For a long time to come, Duterte’s government and supporters will have to rely on mainstream media – practically beg these media outfits – to convey their messages, and notice their shows of force and “uncovered scandals”. It is with this advantageous position that media can simply choose to ignore them. Or portray them in an unflattering light.

In short, they’ll never get the airtime they deserve.

[Photo courtesy: insidehr.com.au]

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About FallenAngel

А вы, друзья, как ни садитесь, все в музыканты не годитесь. - But you, my friends, however you sit, not all as musicians fit.

Post Author: FallenAngel

А вы, друзья, как ни садитесь, все в музыканты не годитесь. - But you, my friends, however you sit, not all as musicians fit.

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18 Comments on "The competitive advantage of Yellowtards over the pro-Duterte in media"

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Tenor
Guest
Definitely, they’ve been autistically screeching since the dawn of the Philippine internet in the early 2000s during Erap and Gloria Arroyo’s time, they practically established and mastered their long routine of making crappy and idiotic political propaganda pages with shitty and non-witty blogposts and “articles” and “true facts” that can anger the forgetful and gullible average Filipino. Duterte needs his entire communication and media arm to be saavy and direct with his message without the need to redo it, the Mainstream Media has been friends with their Liberal Yellow Party saviors for years, along with the Oligarchs. One last criticism… Read more »
Rain
Guest

Considering they have been in power or influenced national government for 30 years I’m not surprised its like the DU30 bloggers are like the rebels fighting the mightly evil yellow empire.

ChinoF
Member

Like I’ve said, one of the Duterte administration’s weaknesses is to treat mass media with hostility and not partner with it. They’re thus unable to use an effective public address tool. Though that probably reflects the sentiments of the people who voted him in.

Rain
Guest

How can the DU30 adminstration partner with them when these people have been hostile to him right from the very start of his campaign and there interests and old habits are being threatened. Like they say old habits die hard and there determined by all means necessary to preserve that impunity culture by all means necessary.

benign0
Admin

Opposition to Duterte will always use underhanded means to undermine his government. The Duterte administration, specifically his comms people and broader network of DDS “bloggers” are basically fighting fire with fire — using the same low-brow time-wasting approaches to combat these Opposition social media “inlfuencers”. But as the representatives of the incumbent (and to some extent, funded by taxpayers) they should have, instead, been taking the higher road, which is to remain consistent in terms of quality and professionalism.

Rain
Guest

Here’s the thing former GMA did that and look what it got her sometimes you need to fight fire with fire.

Hyden007Toro9999.999
Guest
The Aquino Cojuangco political axis, has the ABS-CBN, GMA, Rappler.com, Blog Watch, Inquirer, etc… Most were used for 30 years feeding disinformation to ignorant Filipinos. The Aquinos, grabbed power with the help of disinformation from the U.S./C.I.A., and from political opportunists, like Enrile and Ramos. On the issue of Blogging, I believe they are losing. I have tangled with many of the Aquino Cojuangco paid hacks and paid trolls. They sent viruses, malwares, script writers, etc… to my computer. Nothing worked on me. I am still here blogging. BenignO, the WebMaster is still here. Get Real Philippines is still here.… Read more »
zaxx
Member
Well as it appears, it’s like asking the competitor to do the marketing for you, then getting angry why their effort doesn’t translate to actual sales revenue. But where can you get brand recognition for free nowadays? Everyone’s using media (pro-Yellow or not) to their own advantage: Senate hearings provide free media mileage for grandstanding politicians beefing up their image for the next elections. So all we hear from Senate halls these days are hearings, investigations, citations for contempt… anything just to get their names and faces on mainstream or social media. Could it be that the Du30 brand simply… Read more »
Philippines
Guest

Here, have some more websites that shared the same adcode as SilentNoMore

thinkingmillennialsph.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”3642
twentyeightfourteen.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”4073
realphilippines.net data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”9961
ultimatefitnessguy.com “data-ad-client=”ca-pub-8283971809912134″data-ad-slot=”52624
popganern.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”7809
stopthetrolls.net data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”7809
imbentongbongbong.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”7809
chakadoll.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”3151
wesupportbamaquino.com data-ad-client=”ca-pub-8283971809912134″ data-ad-slot=”7809
wesupportlenirobredo.com data-ad-client=”ca-pub-8283971809912134” data-ad-slot=”7809

Niall R
Guest

It’s obvious. Cocoy Dayao holds the adsense money on behalf of all the other bloggers, in the same way that politicians and people like Andy Bautista hold money on behalf of family members. ( sarcasm off )

Max Alvarado
Guest

First thing this admin should do is fire Andanar and replace him with Bobi Tiglao.

Max Alvarado
Guest

And they should do something about PTV 4’s reach. Even as a free channel, it’s abysmally 1) unwatchable and 2) lacking in mass appeal. It’s a comms battle, and relying on social media alone is not going to cut it.

gafused
Guest

Appealing to masses without having to stoop as low as some “popular” television networks would go is going to be a tough act.

Tig
Guest
If the Government really wants to get its message across to the people, they really must do so! Should they let third-party media to speculate or clarify things for them? The Government has all the machinery at its disposal. But how do you handle something of a case like the mysterious and unexplained death of Maj. Harim Gonzaga of the Presidential Security Group inside his office at Malacañang Park? In contrast to what the Government extended to UST student hazing victim Horacio Castillo, whose case even merited a Senate investigation, the Palace still has no definitive official finding about what… Read more »
888Hyden007Toro999.99
Guest
888Hyden007Toro999.99

Gonzaga’s murder or suicide will not be solved. The same as the :Mamapasano massacre, Hacienda Luisita massacre, Mendiola massacre, Ninoy Aquino, Jr. murder, etc…Sorry, they are just political casualties !

d_forsaken
Guest

Knowledge is of two kinds. We know a subject ourselves, or we know where we can find information on it.

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