Why we don’t need to emphasize that it’s more fun in the Philippines

The newly unveiled tourism slogan “It’s more fun in the Philippines” by the Department of Tourism (DOT) received mixed reactions from Filipinos. First, the lack of originality was again highlighted after social networking pundits discovered that Switzerland used the exact same slogan in 1951. What shocked and annoyed some Filipinos is that similar accusations of blatant copying of ideas were already the cause of the collapse of the current government’s first attempt at reviving the tourism industry back in November 2010. It was alleged that the design used in the said marketing campaign plagiarized Poland’s campaign.

Tourism Secretary Ramon Jimenez and other officials were quick to deny the new copycat allegations. In a news report, Jimenez insisted, “BBDO, the advertising giant hired to come up with the campaign, would never resort to copying another country’s campaign.” To quote:

“They’re not like that, hindi po sila ganun. You have to meet [BBDO chairman] David Guerrero to realize that [the] guy would [rather] slit his throat than copy something, you obviously dont know him,” he said.

Of course the people behind the new tourism slogan will deny that they copied Switzerland’s old slogan. After all, it’s their reputation that’s on the line. For argument’s sake, let’s say that those behind the new marketing slogan came up with It’s more fun in the Philippines on their own; it highlights a failure in basic research — even just a quick Googling.

If a regular schmoe was able to dig up the old tourism advertising slogan of Switzerland on the Net, then why weren’t the people from the advertising agency hired by the DOT just as savvy? It makes sense for a big advertising agency or anyone for that matter, to check that an idea hasn’t been used before prior to using it.

It took over a year for the DOT to replace the failed slogan in 2010 but it seems like the new one is already going to be hard to sell. It’s quite ironic that a slogan whose purpose is to sell the Philippines outside the country needs to be sold first to the Filipino people. When something like It’s more fun in the Philippines doesn’t sell well even to some Filipinos, it’s a good sign that there are still Filipinos who still prefer honesty and sincerity to the use of exaggeration. Just like what former Senator and DOT secretary said, “Tourism is a story, it’s not just “wow” or “fun”, we have to justify it. The product should sell itself. We don’t want to advertise tapos pagdating dito, wala. We have to improve the country”.

Mr Gordon is spot on. You don’t invite guests to your house without cleaning your house first. Unless you didn’t like that guest in the first place and your intention was to ensure they did not to come back after their visit, you wouldn’t likely bother to clean up. But if your idea is for your guest to like you and to make him come back and visit you again, you’d do everything to make your house more inviting and welcoming.

It’s not that tourists from all over the world wouldn’t have fun in the Philippines. But realistically speaking, the words “more” and what kind of “fun” are what make people ask a lot of questions. The inclusion of the word “more” can be interpreted as a bit trying hard. Why couldn’t they settle for “It’s fun in the Philippines” for example? And “more” fun as compared to which country? I’m sure there are a lot of countries that can offer the same and even more for the money without experiencing the difficulties in traveling in and around the country.

If it is indeed more “fun” in the Philippines, the millions of Overseas Contract Workers (OFWs) who were forced to find alternative livelihoods all over the world including war torn and unstable countries like Iraq and Libya would feel even more displaced and homesick. I wonder if the advertising agency and the DOT officials even thought about the effect this new slogan might have on the OFWs’ morale?

Having fun is personal. Someone’s idea of “fun” may not be the same as another person’s idea of fun. Being stuck for two hours in Edsa on your way to Quezon City may not be someone’s idea of having fun but locals have lived with it for so long and shrug it off as “ganyan talaga dito” as they laugh it off; something tourists would find baffling. Eating the favorite delicacy called “balut”, which is a fertilized duck embryo that is boiled alive and eaten in the shell may be “fun” for some but those who have no taste for such might find it disgusting. In the same manner, forcing the issue that certain things are “fun” won’t work.

Indeed, Filipinos who live locally know how to have fun because they manage to find a way around the poor infrastructure; rampant corruption and poverty that has become a way of life in the country for most of its inhabitants. You can even say that those who have no choice but to reside in old graveyards still manage to have “fun” despite their wretched existence. But someone with a higher standard isn’t likely to find the idea of living with the dead fun at all.

If you expect the same level of convenience and standard of living found in First World countries, you need a lot of money in order to have “fun” and lead an enjoyable life in the Philippines. A servant that will answer to your needs 24/7 is mandatory; otherwise, you wouldn’t have time to do your household chores after spending two to three hours stuck in traffic coming home from work. Likewise, a driver can make up for the lack of convenient and reliable public transport. These are the things that most moneyed Filipinos who agree “it’s more fun in the Philippines” tend to take for granted. They do have more “fun” than the average Filipino because they can take advantage of the cheap labor.

Like what I’ve been saying over and over, Filipinos in general are too obsessed with projecting an image that we are fun loving and happy creatures despite our circumstances. Unfortunately, this national obsession with being “happy” or having a good time instead actually leads the Filipino people into a permanent state of misery, because the majority’s pursuit of happiness is shallow and misguided. We pride ourselves in being perceived as a “happy-go-lucky” people, but we also come across as a people who do not take things too seriously even in times of crisis; which is why much of the social ills that beg obvious solutions remain unresolved.

So the question is, how would tourists from around the world have “more” fun in the Philippines? Let’s face it, it’s more of the beautiful scenery that can still be found in the countryside that would make tourists come and visit the Philippines. Our wonderful beaches, the flora and fauna found in Philippine jungles still untouched by illegal loggers are indeed things that shouldn’t be missed. There are places in Mindanao that are truly breathtaking for example. Unfortunately, kidnappings by local bandits can be a problem. In fact, the U.S. renewed its travel advisory of the risk of terrorist activity for the Philippines. Obviously, American tourists would heed the warnings of their government more than the marketing gimmick of the Philippine government. Even in Manila, it is not too far-fetched for disgruntled ex-military police officers to hijack a tourist bus and take tourists hostage. So therefore, fixing the law and order situation in the country can help.

Fixing the country’s infrastructure should also be a priority for the government. They can start with the international airport. The airport is where visitors get their first and last impression of the country and its people. Like I said in my previous article, “as of this writing, the construction of the new international airport NAIA-3, which is mired in controversy hasn’t been completed due to the lawsuits filed by its private investors against the Philippine government regarding their compensation”.

My experience travelling has taught me that riding the local public transport is one of the best ways to immerse myself in the local culture. Riding the bus and the trains is better compared to being driven around by a relative or friend because you actually feel like one of the locals when you are using their facilities.

It’s actually the little things that matter most to tourists anywhere in the world. Sometimes we don’t even have to try too hard to entertain them. The best way to entertain a visitor is to keep the house clean and make them feel at home. If we can work on the basic necessities an individual would need during his travels, we won’t even need a fancy tourism slogan to attract tourists.

print

Post Author: Ilda

In life, things are not always what they seem.

Leave a Reply

225 Comments on "Why we don’t need to emphasize that it’s more fun in the Philippines"

Notify of
avatar
Sort by:   newest | oldest | most voted
roi
Guest
Bull’s eye! My European friends travel to exotic places not only to see their natural beauty but also to experience the local culture. I sought for their comments after they visited the Philippines. – “Manila was a big disappointment. Other than huge, crowded shopping malls, there is nothing else to see.” – The best selling point of the Philippines is its natural beauty which are all in the countryside. Infrastructures are not well-developed unlike in Thailand. – “It’s not cheap in the Philippines! Some people will try to extort money from you.” – Philippine culture is too Americanized. There is… Read more »
Der Fuhrer
Guest

The number 1 problem in the partial list of problems connected to tourism is seen in the growing dictatorship. The international community is becoming aware of the local political situation.Tourists will evade a banana republic. Investors will also refuse to do business or fly away to a more secure and stable country. Mr. Aquino does not have the intellectual capacity to assess a situation. Yet he helped in the design of the mat logo with the yellow map of the Philippines. Whoever the Rasputin is who whispered in his ear must have said everything is peachy and sustainable.

Vincenzo B. Arellano
Guest

Coincidence lang ang nangyri, hnd naman ganyan ang DoT ngayon. Ilang araw nila pnagisipan yan. Magbago na nga kayo bagong taon na. #itsmorefuninthephilippines

auriga
Guest

Meet and greet Vincenzo B. Arellano. It’s more fun in the Philippines.

Joey
Guest

Ang mga tao talaga, gagawa at gagawa nang butas maipakita lang na mas magaling sila sa iba. Bat hindi ka na lang tumulong kesa mamuna.

aboy
Guest

Joey, its not finding butas… You read something true that struck you… Hindi nag mamagaling yung writer, he is just pointing out the obvious that most Filipino cant take…

Greg Nibiru
Guest

Bosing aboy your opinion isn’t always the truth, you just want to believe na yun ang truth kasi opinion mo yun sayo lang truth yun di sa lahat. I hate Pnoy pero hindi ako bias. After this. For me (i don’t care about what you think kasi opinion ko to) Hindi kay open minded at kayo ang obssess manira against the Government. You don’t love the Philippines you love your ego.

Greg Nibiru
Guest

Bosing aboy your opinion isn’t always the truth, you just want to believe na yun ang truth kasi opinion mo yun sayo lang truth yun di sa lahat. I hate Pnoy pero hindi ako bias. After this. For me (i don’t care about what you think kasi opinion ko to) Hindi kayo open minded at kayo ang obssess manira against the Government. You don’t love the Philippines you love your ego.

aboy
Guest

Sorry Greg, but can you point out in the article which is not true about the Philippines? I know my opinion may not be true for the others like you, but the facts stated in the article are the things you can’t deny about the Philippines.

The article’s message is simple. Sell the product correctly. But before you sell it, make sure you have the right product. Ayaw naman natin Lemon yung produkto natin. And please stop with your antiPNoy, open minded comments… You’re getting to obvious.

Greg Nibiru
Guest
Sir aboy you are the one who is obvious barking the wrong tree. DOT is doing its Job its other department you should bash and ado thier Job. You don’t even know the whole concept of the slogan. Philippines is a beautiful country and Tourism campaign wants to show it to the world. Why not support then remind erring department to be sincere with thier goals. Don’t blame DOT for other departments flaws, DOT is sincere promoting our country’s tourism and bash other departments to do their job. That’s real patriotism. Unless you dont want to take part because Its… Read more »
aboy
Guest
DOT didn’t do their job. If they are the marketing arm, sellers of the Philippines, they should have known better that they don’t have a product to sell… Agencies, gov’t branches works together Greg. So based from their (DOT) slogan, they didn’t do their homework… Bogus companies sells bogus products… Not to offend Chinese people, pero dba nga minsan when we’re buying things we tend to joke around “naku made in China yan”… ganun din dapat attitude natin towards selling the tourism of our country… Ayaw kasi namin maging joke line yung “its more fun in the Philippines” in an… Read more »
Greg Nibiru
Guest
🙂 now who’s bias? You are going out of the issue. DOT is doing its job, yes you are right agencies should work together. Don ‘t bash DOT because they are doing thier Job bash other department to do thier job. People like you are the ones thinking the opposite which makes the campaign a smear opportunity. gladly tell me why you dont want to give it a chance before you say it will fail? Because you want it to fail and thats the truth. DOTs job is to entice tourist, infrustructure, peace and order are of other departments. Bash… Read more »
Sphynx
Guest
Well, may butas daw.. Ang tanong, totoo ba? =) Kung hindi man totoo na kinopya, it was still done with bad timing while our countrymen are still suffering down south. Or perhaps, you could say this was their perfect opportunity to cast a smoke cloud downsouth and change the mainstream sights on the slogan? Hmm.. curious… Pero still, WOW Philippines was a simpler and straightforward compaign. It didn’t have the exageration of being more than something else (meaning it needed a comparison with another) But hey, I find it fun weaving through traffic as I squeeze my way through the… Read more »
ici
Guest

i think this is ilda’s way of helping the filipinos. if pinoys don’t get it, it’s most likely because they have already closed their minds.

the best friend you will ever have will be the one who will not hesitate to point out your flaw. knowing one’s imperfection is the first step in being a better person.

ps: hello commgroup! hehehe

Sphynx
Guest

Hehe! Natawa lang ako sa post.

Agree na siguru ako dito sa isang part ng post ni Vincenzo… ILANG ARAW nga naman nila pinagisipan yun, kahit na sabihin nila MATAGAL NA, ILANG ARAW LANG PALA IBIG NILA SABIHIN DUN. For once, baka nagsasabi ka nga ng totoo Vincenzo.

Paalala ulit, iwas MSG, baka maubus ang braincells natin =)

Greg Nibiru
Guest

madam Just clear that you dont want DOTs campaign! Shows your true color. During WOW and now wala ba yang problemang sinasabi mo? Plastic ka pag sabihin mo na perfect na tayo nun. lumabas din totoo mo kulay.

TROLL ALERT
Guest

this greg’s comment would be a lot nicer if it actually had a point. it’s buried in here somewhere. i mean all i see is whine whine whine about people not wanting dot’s campaign. whine whine whine, as if there was NOTHING to fix first before (mis)leading tourists to come here.

greg, please. have a point. i mean, a kitkat.

Greg Nibiru
Guest

Sorry above comment was for sphinx!

Sphynx
Guest
@Greg Hi, didn’t know your comment was directed to me. Okay, the logic here is this then. If WOW was already OK then as a marketing campaign, why even bother changing it if no change has been significant in terms of the tourism front (or those that affect it) Change for change’s sake while still trying to appeal to consumers to buy our product without any form of justification other than our slogan? C’mon, consumers are smarter than that if it really was aimed to be sold that way right? So the campaign itself is a FAIL, not because of… Read more »
Ansabe
Guest
Mr. Greg is a manifestation of a typical Pinoy. His arguments are repetitive, he doesn’t even acknowledge the rebuttals and keeps on whining the same issue. True that it’s not just DOT who should be blamed at the shameful state our country is in, in fact, it is doing its obvious job: sell the Philippines. But, unfortunately, how I see it, DOT has only re-ignited the Pinoys monkey pride: I perceive those people who proudly say It’s more fun in the Philippines blah blah blah are the representation of some flee market sellers who would tell you their products are… Read more »
Anonymous
Guest

Coincidence?? Sobrang gunggong ka talaga.
Since 1951 pa ung slogan na ninakaw nila gunggong.
Ikaw dapat ang magbago at nakakasawa na ang pagiging tanga mo.

Der Fuhrer
Guest

@Nutzi Vincenzo

Coincidence? They should have done their homework. No research…”it’s more fun in Switzerland.” You are still the poor manipulated, brainwashed mind that we all love to probe.

ici
Guest

yeah…di na natuto dun sa “pilipinas kay ganda” that when googled would lead one to porn sites.

Daido Katsumi
Guest

I think IKAW mismo ang magbago ngayong Bagong Taon because it’s still the same SH*T all over again, mind you. 🙂

bechay
Guest

surely before you advertise something you have to at least make sure you’ll be able to follow through on the “promise” that’s IMPLIED in the advert? there’s also the issue of timing. we’ve just had a major flood and a landslide that claimed thousands of lives. how does that reflect on the FUN factor?

have a look at this report from cbs: http://www.cbsnews.com/8301-501712_162-57353629/its-more-fun-here-philippines-tells-travelers/

a U.S. travel warning cites the risk of terrorist activity.

the slogan is false advertising. plain and simple.

Sphynx
Guest
Maybe their idea of fun is thrill seeking, and the biggest thrill you’ll ever get here is an abduction that may lead to death or damage to life/limb. If after the “fun” you experienced and you eventually managed to opt out, they will just tell you, you bit off more “fun” that you can chew and tell you to walk it off and try again. DoT’s Manual/Protocol to be submitted as leaflet prior to landing anywhere in the Philippines. And you will see a symbol there showing NO SMOKING in MOST PUBLIC AREAS in the PHILIPPINES. This leaflet was sponsored… Read more »
Sphynx
Guest

Oh and by the time you leave the Philippines, a different leaflet will be given to you. It will read:

Should have any experiences you care not to remember, you must keep in mind the statements of our dear leader’s family members.. “LEARN TO MOVE ON and LIFE GOES ON…”

Hope to see you with us again, we surely enjoyed your visit more than you could have(possibly).

haw
Guest

Our government should have a waiver form at airport arrivals instead of those “arrival forms” from Belo Medical Group.

Don
Guest

It’s actually more fun in the Philippines. Just avoid Metro Manila, Tarlac, and Moroland by all means.

Jay
Guest

Are you kidding me? Maguindanao is great! As long as you don’t make yourself out a journalist and start snooping around. Lots of open land, of course until you start smelling something that isn’t cow dung off the fields.
And I love how the DoT will probably deny the sex tourism, but it certainly exists. If IMBESTIGADOR and all those shows have a weekly crackdown on illegal activities that happen in manila, you can be damn sure they still get away with the lawless and illegal stuff anywhere in the country. Just people trying to make a living you know.

Der Fuhrer
Guest

Corruption is still a major tourism connected problem. Mr. Aquino cannot afford to say that he and his official family are all sincere, honest and squeaky clean. Accountability does not attach to the KKK personality types. What is the going kickback rate for contractors? I remember a long time ago it used to be 10%.

The straight and wide path(matuwid at maluwag na daan)leading straight to hell sure is fun for him and the KKK.

Sphynx
Guest

Well I know it was dependent on which part of the food chain of kickbacks you fell under.

If you were the top, maybe the ten percent, but the downline is smaller than the 10%. And succeedingly, their downlines are smaller compared to them.

I’d say a guess-timate would be minimum 25% more or less would be for kickbacks and “facilitation” fees.

Der Fuhrer
Guest

Slogan Variations:
1. “it’s a Funny Farm in the Philippines.”
2. “Ouch(Aray)is fun in the Philippines.”
3. “shock and awe is fun in the Philippines.”
4. “underwater writing is fun in the Philippines.”

Create your own…

Pffft!
Guest
So the DOT copied the Swiss? I suppose the late Steve Jobs also did that when he said “it’s more fun to be a pirate than to join the navy….” And when Barack Obama used “Yes, we can” as one of his tag lines during his run for presidency, we could suppose that he didn’t exercise due diligence in doing his research. After all, an old Philippine bank had that as its slogan for years. These days, it’s just too easy for someone to accuse another of plagiarizing an idea. It’s about as easy as heckling/bitching/criticizing as opposed to actually… Read more »
Der Fuhrer
Guest

It is just too easy to plagiarize period.

Anti-V
Guest

Amen 🙂

Pffft!
Guest

Thank you, for being a fine example of what I was talking about.

Sphynx
Guest
How about we look at what is being done differently than your views? You say it and treat the “Philippines” as a different entity altogether, but are we not part of the Philippines and therefore criticizing and/or commenting that where we find fault/problems in. We don’t go out and say (Insert country here) this, (insert country here) that! We are reflecting on ourselves (the Philippines) and the course of action it is taking (which quite frankly, is not favorable in my mind). The false sense of nationalism of simply supporting whatever the government dishes out will be the end of… Read more »
Pffft!
Guest

Was this in response to my comment? My apologies for asking because that long-winded post completely lost me (especially that last paragraph which looked like it cancelled itself).

Sphynx
Guest

This is in response to your statement.

“These days, it’s just too easy for someone to accuse another of plagiarizing an idea. It’s about as easy as HECKLING/BITCHING/CRITICIZING as opposed to actually doing something constructive.”

Well I can not help you there, if you just don’t want anyone to point out what is in front you for convenience of simply following whatever government tells you is, then you believe in a flawed democracy.

Pffft!
Guest
@Sphynx RE: “You say it and treat the “Philippines” as a different entity altogether, ” I did? Where? RE: “Well I can not help you there, if you just don’t want anyone to point out what is in front you ” If you’re referring to my disagreement about the notion of the Swiss slogan being copied, then that’s because I don’t see it “in front of me.” Since you are so convinced that DOT did (copy the slogan), then please enlighten us (who choose to give others the benefit of the doubt) by showing irrefutable evidence (instead of TOOYA). And… Read more »
Sphynx
Guest
@Pffft! Point 1, when I say it that you treat the Philippines as a different entity, I mean it as us “as part of the Philippines” using self-criticism on the country or what the government that represent us does. As such, telling what we think their actions entail in the present/future or how it affects/reflects on us as a country is in fact an act of self-critiquing of the Philippines by the Philippines (through some of its people). And doing so is part of what it meant to have a responsible democracy. This is why I mentioned what I said… Read more »
Pffft!
Guest
@Sphynx In response to your Point 1 “you treat the Philippines as a different entity,” I ask again – where did I supposedly do this? It’s one thing for you to speak about your opinions and clearly another to claim that I said/did something. Go read my original comment – then tell ME (you know, the “YOU” in your earlier post) where I “treated the Philippines as a different entity.” Regarding your Point 2 “I am not saying that they did intentionally copy.” So what was “in front of you” all about? Regarding your Point 3 “Again, the essense of… Read more »
Sphynx
Guest
@Pffft! Point 1: Hi Sir. Well, you stated example such as Steve Jobs and Barrack Obama, in essence someone else. So it is what I got from that comment. =) Hope that’s clear now. Point 2: In front of you means, doing research. =) Point 3: Well, the disclaimer is for people who may intentionally bring up stuff like the WMD Issue you (or someone else) raised/could possibly bring out for the sake of arguement only. It was a possible scenario I considered so I went ahead and posted my last line of being after the essense of the statements… Read more »
Sphynx
Guest
@Pffft! Point 2: I would like to make a correction on that. I used in front of you (or something in the same concept) in this article in another of my comments so I apologize if it did not make any sense to you. I meant in front of you in response to your complaints in the context about people criticizing instead of doing something constructive. Criticizing stuff like action/inaction of the government/president is what is in front you. <- I am sorry though if that strayed away from the article and focused more on your comment though. “The price… Read more »
Pffft!
Guest
“Point 1: Hi Sir. Well, you stated example such as Steve Jobs and Barrack Obama, in essence someone else. So it is what I got from that comment. =) Hope that’s clear now.” It’s now also clear to me that you missed my point. Sorry if that took a while for me to realize. As I’ve mentioned, I always give people the benefit of the doubt. Even you. “Point 2: In front of you means, doing research. =)” I now have to remind myself that you’re like light – faster than the speed of sound. 🙂 “I do not know… Read more »
Sphynx
Guest

@Pffft!

Well, have a good day sir.

We can not meet in what you or I try to convey to each other in our concept/ideas.

Cheers sir!

Jay
Guest
plagiarizing is easy. The problem is people act like its going to be the steroid shot needed to kick start the tourism program IN DA NAME OF PHILIPPINE PATRIOTISM. And anyone else who disagrees are haters or whatever sort of trip those people hooked on oxycontin are trying to rant about. We’ll need more than just a slogan. A lot more. Much much much much much more. And those accusing others who aren’t helping by ‘finding butas’ are idiotic enough not to see where the real problem lies. ANd its not the part of trying to promote a rustbucket that… Read more »
Pffft!
Guest

“And anyone else who disagrees are haters”

Really? Is it not remotely possible that they just disagree with a certain opinion? Lumping up everyone who disagrees as “haters” is bigotry. And if you disagree with me, doesn’t that make you a “hater” as well?

🙂

Der Fuhrer
Guest

The infiltration of the communist left into the corridors of power is an issue that will affect tourism. The dictator Mr. Aquino has such allies. Political adviser Llamas is with the socialist left. Justice Secretary Leila de Lima is a relative of Juliet de Lima, wife of CPP founding chair Jose Maria Sison. The Akbayan party is allied with Mr. Aquino. Even the father of Mr. Aquino had an informal alliance with the CPP-NPA. How many more allies of Mr. Aquino exist in the government?

http://www.josemariasison.org/?p=5114

Der Fuhrer
Guest

Connecting the dots is fun as it leads to the communist links of the dictator Mr. BS Aquino. The red connection was not the only issue. Mr. Aquino’s father played both sides of the coin. He even networked with the U.S. even as he was dealing with the reds. One thing is for sure. It won’t be fun in the Philippines when he has a formal alliance with his communist friends.

Der Fuhrer
Guest

Hero or double dealing opportunist?
A continuing connection.

http://www.josemariasison.org/?p=3225

Der Fuhrer
Guest
Jumong
Guest

God bless Philippines!

jay
Guest

Stealing a slogan is as easy as ripping off mcdonalds. Chickenjoy to the world.

Advertising is being paid to lie.

Lets move on – to a chocolate bar called toblerone inspired by bohol. Swiss alps – never heard of them

Jay
Guest

One thing that is trending online is the support for the slogan is as shallow as the marketing ploy itself.

Greg Nibiru
Guest

jay what you know is just the slogan you dont even know the whole campaign. You’re such a know it all. Ego maniacs. its you who’s shallow blinded by your hate on Pnoy.

Sphynx
Guest

@Greg

Then I ask you this:

Why did we even need to change WOW Philippines as a slogan? What was the driving force behind it?

Greg Nibiru
Guest

@sphinx-have replied it along with my other comments. We need to level up our marketing strst. it should be aligned with the Digital era, it should be interactive, so every Filipino can take part WOW was great but we need a new slogan where Filipinos complete slogan sharing to the world why for them Philippines is fun.

Sphynx
Guest

@Greg

I had a reply also to this in another comment/response for you. =) Haha! Sorry if we end up jumping up and down the comment section. It is just that you expressed a different idea here compared to another comment so I felt I needed to response here as well.

Cheers!

Jay
Guest
“We need to level up our marketing strst. it should be aligned with the Digital era” So you want deluded pinoys such as yourself to convince foreigners that its not sh&t even if you paint it more colorful? That is still colorful sh*t and it still smells like it came from your butt. “it should be interactive, so every Filipino can take part” It still doesn’t fix how tourists will get to those spots the pinoys are clamoring about or convince them every other pinoy festival is uniquely different. First hand experiences mean more than word of mouth. I would… Read more »
tourist
Guest

i told you to google it because you are so lazy and uninformed.
everyone else knows the facts/stories and actually reads the news.
if you dont have even basic knowledge of events then it is like trying to communicate with a jungle bunny. have a banana
you have shown your stupidity and lack of knowledge but worst of all any attempt to learn and no ability to debate/discuss
grow up.
your time is up. waste someone elses time

Parallax
Guest

what’s the deal with going along with this phoney feel-good tourism campaign and completely ignoring the problems surrounding it? are you happy being sheep?

Greg Nibiru
Guest

@pharalux – Every department has its own goal aligned with the campaign. DOT is doing the marketing job give them the chance to do thier part and bash other departments not doing thier part in charge with infrustructures, transportation peace and order etc. WOW era there surely have problems parallel like today but they did thier job well. New slogan is leveling up with the digital era it must be socially interactive.

Parallax
Guest
when the dot spends millions of taxpayers’ money to use something phoney and contrived (and popular to pinoys but comes across as a blatant lie to foreigners) for a campaign, i don’t see them as “doing their job.” they’re wasting the taxes i pay, they’re party to the deterioration of philippine credibility to foreigners, and we just end up a laughing stock nation excited about a slogan that will actually TURN TOURISTS OFF for being deliberately misleading. i really don’t care about how interactive the campaign is. the country has to get its shit together before it makes outsiders believe… Read more »
Greg Nibiru
Guest

@phalux – hehe it shows that you dont care. One sided ka and you’re only opinion is to bash the campaign. No sense convincing you nevertheless DOTs campaign will be succesful even without your share.

Parallax
Guest

@greg: if calling me a couple letters short of phallus is your way of convincing me then you’re bound to fail my perineal friend.

good luck LYING TO FOREIGNERS. you are truly shameless pinoys na walang isang salita! 🙂

Jay
Guest
“jay what you know is just the slogan you dont even know the whole campaign” Whatever this whole campaign is, it won’t reach its goal in realistic terms. You expect pinoys to social media whore the country’s tourism in an attempt to reach the numbers they want by 2016 with the same crap the country is perceived by foreigners? Gimme a break. Manila is still dirty as hell and is the GATEWAY CITY of the country to the ENTIRE WORLD. Tourists have to start there before using the ancient relics of transportation and state infrastructure to get to the ‘hidden’… Read more »
Hyden Toro
Guest
The YelowTards of the DOT, do not understand the connotation of the word : “FUN”. The “FUN” word to Americans or other people…It means having a one-night-stand. (Having sexual inrcourses, or carrousing wildly and sexually, without inhibitions)…These Idiots from the DOT, did not do their homeworks…Aside, from the ads being copied, and it cost 6 million pesos. If I am a tourist from other developed county like America…knowing the reputation of the Philippines of having Boys and Girls prostitutes…Looking and reading such DOT ads, will confirm my suspicion that the Philippines, is indeed offering such “FUN” services…What an idiot these… Read more »
Hyden Toro
Guest

“FUN” has sexual connottions in the American or English language…What is your idea of Fun? What do you do for Fun?
It means the fellow is proposing to you some “Quickies” or one-night-stand…like “help me make it thru the night”…or “make my night”, Dude…or Dudette…

jay
Guest

If you used the map in the ‘fun’ logo in the Rorschach inkblot test i suspect ‘ a horny old man with an erection’ would figure prominently

Appropriate since the design is based on a sleeping mat, and we all know what ‘fun’ is euphimism for.

Did harry thomas have input

Pffft!
Guest

More insights to the wannabe-profound mind? And what would the Rorschach test reveal about your avatar? A pair of Rocky Mountain oysters with a short phallus?

Der Fuhrer
Guest

It’s fun to have corruption in the Philipines(KKKK viewpoint). Six Million big ones for a copied one-liner.

Der Fuhrer
Guest

A very extravagant price tag which can be suspended or disallowed under COA auditing Rules and Regulations! KKKK in Malascanang and DOT sure appear pristine except for the putrefaction and its spreading very bad smell.

marcos
Guest

ITS ALL ABOUT SEX MY FRIEND. MORE FUN MEANS MORE SEX AND NOTHING ELSE. OK LANG UN UN GUSTO NILA EH. KASO CONFLICT KAY ABNOY KC MUKHANG WALA NA SEX UNG POOR GUY. HEHEHE

Pffft!
Guest

FUN can mean a lot of things. But the way you singled out SEX as it’s primary meaning says a lot about the kind of individual you are.

And you might wanna have that key pad/board fixed.

j
Guest
When I first heard of the new slogan, I thought “hey, they managed to make a comeback from the mess of 2010.” Then tweets started coming saying that this new slogan was a copy. made my enthusiasm about this whole thing drop to 0. then I realized, a slogan used to promote the country should describe the country itself, not just bits and places. Saying “more fun” then describing us as “easygoing” doesn’t really go well for me. Maybe because I’m more of a realist and I know that going around MM isn’t really “more fun” even when I have… Read more »
Pffft!
Guest

“a slogan used to promote the country should describe the country itself, not just bits and places.”

So why don’t you give it a shot and share with us your best slogan to describe the Philippines?

j
Guest

I was actually trying to think of something and add it to my comment to make it a more constructive reply but I admit I failed.

Now I want to ask, why not use “Wow Philippines” instead? Too old? No more WOW but now more Fun? seriously, why the need to change it.

Greg Nibiru
Guest

@j-slogan need to change to adopt with the digital era, this slogan was made to be socially interactive. If you can contribute how to execute WOW interactively by all means do so trends are on fb #1FORFUN sites. its an open slogan where Filipinos can share thier fun experiences here in Philippines.

Der Fuhrer
Guest

OK let’s try…
“it’s more fun in a banana republic.” No?
Again…”goodbye Philippines.” Too strong!
Another…”Adventure Philippines.” Not good.
Hmmm…”Escape and Evasion in the Philippines.”

Am too old for this. Why don’t we just submit it to the public in a contest instead of spending P6Million for one copied slogan and one mat and yellow map logo? It will be cheaper and there will be no accusations of graft and corruption.

Someone said… Fix the Philippines first, stupid! Truth in Advertising should prevail and reflect realities in the country.

Sphynx
Guest
@Pffft! I have a slogan attempt… Why didn’t they use.. “It’s NOW more fun in the Philippines.” I added the “now” to give the viewers/target audience a frame of reference as to what more is being compared to (a past and the present Philippines) Yet why couldn’t they do this. I mean, this is simple, and conveys a message of not just being fun, but being better as a whole country for tourists. But we didn’t did we? Why? Well, I believe the main reason is quite simple, because nothing’s changed or can even be called change wherein tourists can… Read more »
Greg Nibiru
Guest

@sphynx – you dont even know the concept and execution of the slogan and you pretend to know DOTs campaign but what you know is just the slogan, and you based your opinion on it you’re so bright you want to look like you know it all. Ego tripper!

Sphynx
Guest

@Greg

No name calling please. But since that is your comment, care to enlighten me what they are doing other than the slogan? =)

Links would be okay and we’ll go from there.

Cheers!

Parallax
Guest

greg, don’t blame the target audience when any marketing messages fail to reach them. that’s like blaming someone for not seeing a commercial, which is lame.

Greg Nibiru
Guest
@sphynx – DOT has a time table for this. Last Friday was just a soft launch of the slogan and this is not just a slogan its an interactive slogan where every Filipinos to take part in letting the world know what fun experiences they can empart to entice the tourist. Dont expect DOT to tackle infrustructures, transportations and peace and order. other departments takes care of that, they have thier own plan aligned with DOT and it is up to us to remind them not to waste DOTs campaign. WOW was great but we need to level up our… Read more »
Greg Nibiru
Guest

@pharalx – take a second look its aleeady treading. The campaign just launch last friday.and it already start to reach the target audience.

Parallax
Guest

@greg: i was talking about this comment of yours:

“@sphynx – you dont even know the concept and execution of the slogan and you pretend to know DOTs campaign but what you know is just the slogan, and you based your opinion on it you’re so bright you want to look like you know it all. Ego tripper!”

his opinion doesn’t make him an ego tripper.

Sphynx
Guest
@Greg But Sir, why shouldn’t I expect DOT to initiate/bring to light infrastructure/safety concerns and a coordination plan with relevant agencies when it directly affects them? Perhaps my belief on how government should work is not the same with you as well which causes our different views. I view all departments or agencies as family members each with their own role. However, there are instances where their roles intersect/affect the other. As such, it is just proper for Family Member A to tell Family Member B of the problem and they jointly formulate a solution together as a way of… Read more »
Greg Nibiru
Guest

@sphinx its your opinion to use WOW, however Marketing strats for change in line with the digital ers. Why not give it a chance let DOT work see #1FORFUN fb sites and try constructively interact if you really want to give the interactive slogan a try. Then after few months bash DOT if they are not sincere with thier goals. Have an open mind if you know how you can execute WOW interactively like what the trend is doi g right now feel free to air your insight maybe it will help.

Sphynx
Guest
@Greg Yes, and I also respect those who have a different opinion to what I have. I have commented on how I think wow could have been migrated further to cyberspace in one of your comments. Ill paste it here. ” I know the update/trending you mentioned is related to twitter (Sorry don’t use it). But I know it has a 140 character limit. As such, wouldn’t WOW, the shorted slogan/campaign have been more effective there as well? #1FORFUN is not exactly the slogan, which for me an alternative, hence the new slogan was not really used as a hashtag.… Read more »
Greg Nibiru
Guest

@sphynx -in order for it to be succesful you must give it a chance first. Then after a few months bash if you think it failed. Nevertheless with or without your share DOT will continue with its goal. Results of the campaign will be the best and vindictive reply.

Sphynx
Guest

@Greg

Yes, you do say it right. I am speaking about it because the reduced costs of launching a marketing campaign as opposed to upgrading an existing one is that the existing one costs less while most likely having same/similar results.

The issue is the concept of efficient spending (why change/fix something that isn’t broken <- especially if it is upgradeable to suit the purpose)

=) Cheers! It's out there already and hopefully the results become positive.

Parallax
Guest

“in order for it to be succesful you must give it a chance first.”

that’s like letting a blind person take the pilot’s seat (“give him a chance!!!”). but heck, do as you people will. it’s not like we’re stopping you. we’re just saying the slogan is false advertising. and sheep will always be sheep.

jay
Guest

it seems copycat ads are prevalent in the advertising industry
the following website is dedicated to the ads and agencies which are guilty
bbdo already feature and will no doubt now merit another entry

http://www.joelapompe.net/

kabayongtao
Guest

As they say, one form of creativity is by hiding the sources. Too bad they got caught. 😀

But to be frank, I wouldn’t really mind if the slogan was a plagiarized line – and I believe there are others who wouldn’t mind either.

What I’m bothered with is the lack of substance to accurately express the image of Philippines. The line just doesn’t seem to fit well – and in lots of ways as described above by the author.

jay
Guest

Logic, creativity and analogies are clearly a quantum leap for your intellect so just keep believing what you are told. Ignorance is bliss.
Have fun in your cocoon of naivete.
and dont stay up too late.

Pffft!
Guest

“Logic, creativity and analogies”

Your posts reveal you have none of those. Bumper sticker logic like “Quack, it must be a duck…”? Gimme a break.

jay
Guest

i had to dumb down to your level.
weak and predictable riposte.
dont play out of your league.
i have enough students without another one.
guess you didnt take PEP

jay
Guest

politics economics philosophy
for the uninitiated or uneducated

Pffft!
Guest

“i had to dumb down”

Probably didn’t take much effort for you.

Pffft!
Guest

An academe… figures. Those who can’t….

jay
Guest

@pffffffftttt!!!!
i got used to it through your colleague vincenzo who also struggles with concepts.
analyse another 11 avatars and i’ll give you an analysis – pro bono.
obviously penis envy featured in your first one.

Pffft!
Guest

@jay
“i got used to it through your colleague vincenzo who also struggles with concepts.”

Who’s vincenzo? If you have to drag other people into our (yours and mine) discussion, then you are the one struggling.

“analyse another 11 avatars and i’ll give you an analysis – pro bono.”

Why would I want your analysis – pro bono or otherwise? I already found your your thinking process to be questionable – remember? Read back a few threads – it helps that limited memory.

“obviously penis envy featured in your first one.”

I’m not the one with that avatar. You are.

jay
Guest

My last post
You are becoming predictable and less than challenging.
Never go into law.
1. No humour – vincenzo is the blog pet. Needs attention and training but harmless. A very late developer!
2. My avatar is assigned not chosen. Are you new to computing
3. You assume i teach. Wrong. So much for your logic of proof.
4. You like bumper stickers!! – put ‘ hoisted by your own petard’ on your car
5. Try to listen and learn.
6. Dont worry about having a small penis. Anything is possible. Ask chaz bono
7. Keep contributing. Its more fun

Pffft!
Guest
“My last post” ———Remains to be seen. But then again people with no brains usually forget what they say. “You are becoming predictable and less than challenging.” ———Unlike you, who already is. “Never go into law.” ———Why should I? Another pointless drivel from the wannabe-profound mind? “1. No humour – vincenzo is the blog pet. Needs attention and training but harmless. A very late developer!” ———Personal insults. The only known defense of the feeble mind. “2. My avatar is assigned not chosen. Are you new to computing” ———You can override that by registering for a real Gravatar account. Or did… Read more »
jay
Guest
I’ll give you the courtesy of a reply even if island mentality has already set in. Wordstar/ CP/M had its time and place and was a step change, in word processing in particular, but the world has moved on, and in a competitive global economy the other ASEAN countries are leaving the philippines behind. If the philippines do not embrace a step change and become competitive then the future is very predictable. Insularity and a lack of innovation is one of the factors which holds the country back, and deters investors. See the bigger picture and only settle for total… Read more »
tourist
Guest

i was going to come on holiday to the philippines but after reading vincenzo’s posts i start to worry.
are all filipinos like that.

Pffft!
Guest

Fortunately, not all are like you.

tourist
Guest

i know. i come for culture! michelin restaurants!! and am not like the 60% who come just for cheap sex. still its fun seeing how the 3rd world lives.

Pffft!
Guest

What sort of culture do you belong to when you generalize a whole country as a mere “cheap sex” destination?

And the last time I looked, the term “3rd world” was no longer politically correct.

Do us all a favor and stick with what you said – don’t come here.

trackback

[…] See original article: Why we don't need to emphasize that it's more fun in the Philippines … […]

wpDiscuz