Tag: Marketing

Ligo Sardines VP Ops Mikko Lawrence Tung learns the hard way: Go Woke, Go BROKE

April 5, 2020 benign0 31 Comments

Ligo Sardines Philippines is the most recent case of a business that got too comfy with “woke” rhetoric then went on to regret it. Just a few days ago, Interaksyon News reported how the company had risen to become “a social media voice during COVID-19 crisis”. Author of the “report” Catalina Ricci S. Madarang gushed…

Business, Money Talks

Icarus crashing and burning: Where are the social media “influencers” now?

March 25, 2020 benign0 38 Comments

Back in the day (just weeks ago, before COVID-19 came to be regarded as a force of social disruption to reckon with) the familiar social media “influencer” call to action would echo out into the social media ether on late Friday afternoons: “Weekend starts NOW!” Today that call to action would sound quaint at best,…

Business, Glitz and Glamour, Lifestyle

Genuine Filipino “activists” need to distance themselves from COMMUNISTS and their “New People’s Army”

August 16, 2019August 16, 2019 benign0 3 Comments

In the age of social media, perception is everything. From this reality, the Philippines’ campus “activists” have been on the run. Rather than step up to the challenge of facing and correcting any perceptions about them they believe are wrong, they are instead digging their heels in and doing the same thing. It’s a form…

Education, Politics

Prices beyond the reach of poor Filipinos because of “woke” millennials promoted by Rappler

October 8, 2018October 8, 2018 benign0 26 Comments

The term “millennial” does not have noble origins. It is actually a concept cooked up by marketers and brand managers several years ago who wanted nothing more than a convenient catch-all for the next generation of suckers to sell useless stuff to. Millennials — specially in the setting of prosperous East Asian economies — are…

Lifestyle, Media, Money Talks

Rappler writers are not chained to Rappler – they are FREE to write and express ELSEWHERE

January 17, 2018February 20, 2018 benign0 2 Comments

As I mentioned in my previous article, “press freedom” is the only defense Rappler and its cheerleaders have been issuing since it got its knuckles rapped for offenses against the constitutional bar on foreign ownership of media businesses in the Philippines. But is “press freedom” really under threat? It is if the people who make…

Media

Putting The Cart Before The Horse: A Serious Pinoy Problem

July 30, 2015July 30, 2015 Grimwald 11 Comments

When I read into history, I can’t help but notice that the Philippines has so little to show when it comes to leaving a mark on the world at large. I mean sure, we have people like Manny Pacquiao, Leah Salonga and quite a few other individuals who are of some worth on a global…

Culture, Development, Lifestyle, Media, Society

Knocking fashionistas is really just a fashion statement

September 18, 2014September 18, 2014 benign0 3 Comments

Well, I guess fashionistas had it coming. My key takeaway after reading Lourd De Veyra’s tirade against the fashion-conscious, Sermon sa Mga Fashyown is the notion of fashion as a form of self-expression to which The Lourd argues using the question: So you mean your self-expression changes with the comings and goings of fads? Well,…

Culture, Glitz and Glamour, Lifestyle, Society

Celeb couple ‘Jamich’ in hot water over ‘ipon para sa iPhone 6’ plug

September 15, 2014September 15, 2014 Kate Natividad 27 Comments

Yikes! Celebrity couple Jamvhille ‘Jam’ Sebastian and Paolinne Michelle ‘Mich’ Liggayu a.k.a. “Jamich” are in hot water with some of their fans over an update they posted on their hugely popular Facebook page… Excited na ako mga pareee!! iPhone 6 plus! Tagal ko na hinhintay na maglabas ang Apple ng malaking screen ng iPhone. Ayaw…

Culture, Glitz and Glamour, Lifestyle, Media, Society