We beg to differ.
So there is this Coke ad aired during the Superbowl that features some Tagalog words in a rendition of the American nationalist song “America the Beautiful”, specifically the words “Sa ibabaw ng mga prutas” (which translates to “Above the fruited plain” for those who speak American). Speaking of fruity plains, the ad also touted Coke…
Read More “Coca Cola desperately needs to get the world hooked on Coke” »
A few days ago I came across a news article saying that the government is mulling higher taxes on soft drinks. This isn’t new as increases in levies on soft drinks have been brought out for discussion and proposed in the past. The motivation for increasing the tax on soft drinks was tied up to…
Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…
Read More “Why ad agencies are paid the big bucks: Coca Cola and The OFW Project” »