Why ad agencies are paid the big bucks: Coca Cola and The OFW Project

Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video — […]

Why Baron Buchokoy represents every media exec’s worst nightmare AND sweetest dreams

The last several days saw a frenzy of commentary and speculation around the video Aquino-Cojuangcos: Facts They Don’t Want You To Know (which we shall refer to as just Facts when citing it henceforth) where some revealing and unflattering information about the feudal clans of the Aquinos and Cojuangcos currently ruling the Philippines in tandem […]

President Noynoy Aquino and the rest of his clan: YouTube Stars!

There are times when I think that President Noynoy Aquino (PNoy) says something that seems like it makes sense. It makes sense up until he moves on to his next sentence in which he takes a jab at his predecessor, a habit that we have come to expect of him when he is being interviewed […]

YouTube: a double-edged sword swinging both ways for PNoy

Ain’t timing a bitch. Just shortly after Philippine President Benigno “Noynoy” Aquino III’s “historic” appearance in the popular video sharing site YouTube, a video called AQUINO COJUANGCO: FACTS THEY DONT WANT YOU TO KNOW HD painting an alternative — and unflattering — narrative of the history of the Aquino and Cojuangco clans surfaces and goes […]