Epic fail: Mar Roxas’s campaign video featuring Billy Crawford, JayR and Kris Lawrence

Presidential candidate Mar Roxas should fire his public relations (PR) people. His campaign video “Fast Forward Sa Daang Matuwid” is a perfect example of how not to do presidential campaign videos.

The colour yellow dominates the visual theme of the video. Rather than invite inclusiveness, the video screams exclusive — to anyone who subscribes to what the colour yellow represents, that is. We all know what the yellow colour stands for in Philippine politics. It’s everything to do with the Aquino-Cojuangco feudal clan. It is not the Philippines’ red-white-and-blue national colours. It’s a feudal colour.

The video is also a complete gloss-over of the Philippines’ underlying problems. The opening scene features an aerial view of one of Metro Manila’s more impressive skylines (probably that of either the Ortigas or Makati central business districts) near the horizon with a green leafy golf course on the foreground. It is a picture far from the real image of rusted tin roofs blanket by the familiar brown haze that hangs over the city most days that, in real life, dominate Metro Manila when viewed from above.

More astoundingly, the performers in the video, Billy Crawford, JayR, and Kris Lawrence all seem to be foreigners (or Filipinos who grew up or resided primarily abroad) who made it big in Philippine showbiz. Their singing and dancing is backdropped by an obviously affluent part of Metro Manila — most likely some tony condo cluster in Bonifacio Global City or some well-fortified exclusive enclave where unshowered people in tsinelas are not allowed.

Semi-Filipino celebs Billy Crawford, JayR, and Kris Lawrence flash the Loser Salute at the end of the video.
Semi-Filipino celebs Billy Crawford, JayR, and Kris Lawrence flash the Loser Salute at the end of the video.
In short, as a means to attract votes, it gets all the essentials wrong. It fails to present a story to which the Filipino masses could relate to. It does not bring across a unifying message on account of the partisan colours its producers chose to thematically engulf its imagery with. It makes light of the real Philippine condition by painting an overly-positive vibe to the point of being patronising to its audience.

Since Filipinos are in the business of believing polls from which conclusions are derived from small sample sizes, it may be worth highlighting that as of this writing, the video garnered 5,448 thumbs-down votes and only 1,237 thumbs-up reviews on YouTube. This particular YouTube upload also has comments disabled.

That’s a massive fail for the producers and whoever conceptualised this work. Failed content, failed social media engagement, failed messaging. An overall failure in PR thinking.

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Post Author: benign0

benign0 is the Webmaster of GetRealPhilippines.com.

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62 Comments on "Epic fail: Mar Roxas’s campaign video featuring Billy Crawford, JayR and Kris Lawrence"

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tomas
Guest

Contrast that to the Binay style of the ‘Katulad ninyo akong api’ and you can see why the LP PR group is an utter failure despite the gargantuan propaganda machinery at their disposal. The self-destructive properties of the products they are peddling obliterates any significant effort on their part to mask the utter unlikability of their client. That is why Roxas and the rest of his magicians better think twice about “winning” the race at the risk of another knee-jerk revolutionary response to oust a widely vilified character out of office.

Monakh
Guest

well, they pulled out the video and, as of 21:43 12/8/15, is now gone before more dislikes can be clicked….
BTW… how about that Ramon Bautista fist bump eh? :v :v

mrericx
Guest

Ramon Bautista 1st bump? Well, imagine if I have a Montero Sport & I saw him on the street, hopefully this will NOT be happen:

https://youtu.be/3uD6XN36Iyk

Renee
Guest

Geez..star studded huh and as of this writing 5k plus dislikes. Funny thing is its like a station ID from ABS-CBN..lol
They pulled out the video and posted a new one again..the dislikes are overwhelming in numbers..

Mharheeyha
Guest

I even thought its a music video of billy,jayR and kris…hahaha…

Irineo B. R. Salazar
Guest
Yellow is understandable, and the L as well. Yellow was the LP color even before Marcos and the big L was their sign as well so that’s OK. Just FYI my family background is originally NP but not KBL we didn’t like those folks at all. The typical problem of the Filipino is to see only “KAMI” – whichever group one belongs to, and not to see the others. This is an issue for nearly all groups in the Philippines, there is hardly any sense of “TAYO” – all of us – in the Philippines from what I still see.… Read more »
ricelander
Guest

I do not get what you are trying to say. Are you saying the LP/Yellow Crowd (or whatever you call it) is the only one with a truly inclusive orientation as opposed to the rest?

Irineo B. R. Salazar
Guest
Nope, read properly. Personally I would prefer a modernized NP without Marcoses. In fact ALL the politicians running now belong to some kind of dynasty or group that wants to run the Philippines. Marcos I like to compare to Napoleon – someone who copied the feudal families in a nouveau riche way. His Empress Josephine was the Imelda of those days. Real professional political parties like in Europe, Canada, Australia, NZ, Singapore, Japan, South Korea do not exist in the Philippines – parties with real ideas and programs, plus local groups, not just focused on people. LP is 1/3 feudal,… Read more »
ricelander
Guest

So, how do you classify Mar Roxas, your favorite candidate?

acid
Guest

Yellow and the L sign are not the liberal party’s. They’re PDP-Laban’s.

Pati yan ninanakaw nila.

Irineo B. R. Salazar
Guest
You’re right, the old logo was not yellow, they changed it in 2011. But the big L always was their sign on the logo… the handsign “L” was the LABAN party which ran against KBL before EDSA Uno in 1986. Yes, PDP-Laban is descended from Laban, but it is indeed strange to see how things have mutated from 1986. Binay and Duterte were both OIC mayors that Cory Aquino appointed. Wacky thing is that many LP leader in Mindanao are now switching sides to Duterte. So like I wrote no real program-based political parties yet, just individual politicians who may… Read more »
Irineo B. R. Salazar
Guest

Clive Pardoe
Guest
Quite right Irenio. By comparison to Europe, Australia or NZ the political system here is quite immature, as you say more about identities than policies. There is no parliamentary system here with a daily televised question time likewise at street level it seems mayors once appointed can do just as they like and one can never seem to find out what they are up to, in short there is a total lack of transparency along with no scrutiny by highly active media, thus there is little and varying accountability. Federalism is a halfway house but to empower the ordinary person… Read more »
Filamer
Guest

Nakakadiri sa totoo lang!!!! Ang cheap!!!

0055Toro007Hayden888.999
Guest
0055Toro007Hayden888.999
The Political campaign video is choreographed in stupidity. Mar Roxas cannot insert himself to the masses by: pedalling a tricycle; carrying bags of “sibuyas”; working as a “carpintero”; directing traffic, etc…so, he came up with his true color; which is Yellow. The color of Aquino’s Feudal Oligarchy. The video does not show anything, about his platform, and program solutions of our country. It is just a Song and Dance Routine. Showing these “Rich People” are happy, like Mar Roxas, who is rich. While, most of us lives miserable lives in Squatter Shanties, without any basic necessities. Or become OFW slaves,… Read more »
ChinoF
Member

It’s like a video saying, “hey, these are your new rulers, pay tribute to them or else…”

Might work in a country dominated by starstruck ignoramuses.

toniegie
Guest

Bullshit! Saan ang katotohana?so bs!!!! Wala ka talagang charm kaya nanggamit ka pa nga artista. Typical TRAPO! ipakita mo ang kabulukan mo ang katotohanan baka maasawa pa tao syo!

Jmac
Guest

Yes definitely the average Filipino can really “relate” to that video. You’d have to be very high to be able to appreciate it. It’s so awash in yellow, Filipinos might as well puke and crap yellow like they have hepatitis. I agree, whatever happened to red, white and blue? Might as well change the national flag to yellow and call the country Yellowland. Blatantly using celebrity endorsements comes across as cheap and artificial. They’re trying too hard to appeal to the average voter yet are achieving the opposite.

Derick
Guest

Walang connect sa amin, di mo maintindihan , parang ASAP lang. Malayo sa add ni Duterte na Tapang at Malasakit na may connect sa realities ng buhay.

mrericx
Guest

you’ve mean this video. Oh wait, iba pala yon yung parang pinapakita ang tunay na kalagayan ng ating bansa na maraming krimen at sindikato tapos may mala-AlDub split screen ang paguusap nina Duterte at Cayetano? ๐Ÿ˜€

https://youtu.be/5Rq5bWgWGV4

phantommagnum
Guest

So taxpayer’s money at work with this video?

mrericx
Guest

Billy Crawford : ‘I’m lost. I’m very confused.’ Daang matuwad in the works, S.U.A. may apply. ๐Ÿ˜€

https://youtu.be/c3SRcHj4d28

James
Guest

Nakita niyo na ba yung Anak Kami ni Mar Father of Call center ad? YUCK

Reizl
Guest

Yuck talaga! Asar mga taga BPO. pwe!

T
Guest

working people of the ph, i present to you, your tax money at work

Jim DiGriz
Guest

I watched for 1 minute and then I felt like puking my guts out. What a bunch of assclowns. This is so far from reality, they might as well could have filmed this in another country. Those fuckheads singing in the video must just be as fucked in the head as the person they are promoting. Sickening shit!

Yellow is the color of piss and this video proves it!

Cristin Barcelon
Guest

Truly must have been conceived by out of this world galactic Korina

Andrew
Guest

Except that is exactly how they want it.
They just did not expect how less gullible people have become.

And on firing someone, when did the yellow demons fire a “kakilala”? Since they only assign “kakilalas” for most positions and contracts, chances are whoever is in-charge of that video is in their circle.

Let’s just fire them all in 2016.

Vincent
Member
1) Who told Mar to do this? I asked so I can avoid whoever he is if in case I will hire a PR strategist. 2) I think the strategy is old. But of course, it is still effective if his PR team assumes that the Aquino magic is still alive despite BSA III’s political misses and blunders. I mean if Roxas is running for the 1987 or 1992 senatorial elections, this advertisement could guarantee Mar a landslide victory, back when Cory fever is still high. 3) The message of the advertisement is fantasy, no different from watching a tele-serye.… Read more »
Rizza
Guest

Well said. Thumbs up

Dick S. O'Rosary
Guest

This was obviously Ricky Carandang’s work. I hear he’s being retained by Roxas.

99000Hayden007Toro5555999.9
Guest
99000Hayden007Toro5555999.9

Ricky Caradang is the YellowTards’ foremost PR man. I heard , he now owns a PR firm; and getting rich, with those contracts.

Vincent
Member

“and getting rich, with those contracts.” – if this is true then indeed ‘may pera sa basura.’

Taya Nino
Guest

This mindset of “just acting” in politics and let everyone believe that in reality our lives and economy will be good as this MTV.. it just sux big time! it’s a vicious circle it will never end if we will not be part of the change.. enough of this showbiz crap! this has to be stop! #DU30

Mr. Greed
Guest

“…the video garnered 5,448 thumbs-down votes and only 1,237 thumbs-up reviews on YouTube.”

update lang. 11,136 thumbs-down votes na and still counting. ^_^
yng thumbs-up naman ay 1,478.

to follow the thumbs-up and thumbs-down update, go to…

wpDiscuz