Cebu Pacific’s Latest Victim: Acclaimed Director Lore Reyes

Was it only January this year when the Civil Aeronautics Board slapped Cebu Pacific with an unprecedented P52 million fine for operational lapses and a disproportionate number of delayed and canceled flights over the Christmas holidays?

Cebu_Pacific_Air_SucksIf I didn’t google it, I wouldn’t be sure at all because it seems Cebu Pacific continues to earn the ire of some of its passengers.

Acclaimed Film and TV director Lore Reyes just recently posted a rather long rant over being charged fees for travel insurance which he opted out of.

F**k you, Cebu Pacific.

Cheats of the first order.

I just bought a ticket online and I definitely unchecked the Travel Insurance option. Only to find out in the final receipt AFTER PAYMENT that somehow you tricked me into NOT NOTICING that the Travel Insurance that I NEVER WANTED was back and included in my bill.

I know what you’ll say. Alam ko tatanga-tanga ako that I didn’t notice your sleight-of-hand deception in your website.

Pero just the same, F**K YOU ALL, CEBU PACIFIC!

Maging CEO ninyo sana si Noynoy Aquino!!!

His complaint didn’t go unnoticed and the airline did try to make amends with the film director. However, Reyes pointed out that the flaw in the website’s booking/sales page which caused him to rant hasn’t been fixed.

UPDATE: Jeus Somera of Cebu Pacific Guest Relations emailed me promising to reverse the insurance charges that I did not opt for but that I was deceived into paying for.

My reply to Cebu Pacific:


I appreciate the gesture.

But you cannot deny that you have a deceitfully designed website, where it would take more than above average diligence, focus and patience to get past your traps of automatically reserved paid seats and travel insurance. That is plain and simple deceit, and I hope you will not deign to deny that.

Whether you decide to change your deviously designed booking page is up to you. I and many of my colleagues in the entertainment, arts and film community never fly your airline for many other reasons, but you just added another reason not to fly Cebu Pacific. Profit drives you. (I should have said GREED instead of profit.) Not service.

You have deliberately put in TRAPS in your booking website that will cause the unwitting customer to pay for services that they don’t want, don’t need, and cannot afford to pay for.

Kawawa naman ang mga Pilipino. Ninanakawan na ng mga nasa gobyerno, pinagluluko pa ng mga nasa private sector na walang konsyensya tulad ng company ninyo.

Lorenzo A. Reyes

I bet Direk Lore isn’t the only one who experienced this and the problem with Cebu Pacific’s website will continue to dupe passengers into paying a fee that they may have opted out off.

In the sales page of other websites, additional options are usually offered before the check-out. But in this case, the default option includes the additional options and so the airlines may be making money from passengers in a very dubious way.

What? Did I hear someone say economic liberalization will solve this? Well tough luck guys, that ain’t gonna happen soon.


Post Author: Paul Farol

Try not to take me too seriously.

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46 Comments on "Cebu Pacific’s Latest Victim: Acclaimed Director Lore Reyes"

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James Tan

I had been making my bookings online with cebu pacific for the last 5 years but i had not bought their insurance for the simple reason it does not issue you a certificate stating what you are insured for in detail.Unless it does that, it is practically taking their customers for being fools.

R. Galvez

Of course, economic liberalization can solve this problem. Here’s how – book at

Cebu Pacific sucks ass. Its just ike everything else in the FAIL-ippines: A SCAM. Once,while waiting to GTFOH, the airline said that it was cancelling the AM flight to Manila out of CDO,yes? they said it was due to ‘mechanical difficulties’ BUT THEY WERE LYING ! The AM flight was not 50% full and so Cebu_pacific made everyone who was booked on the AM flight wait until the afternoon flight was sold out to leave and get to Manila. The company is a bunch of cut-throat scumbags that lie to everyone that flies on their planes,treat their employee’s like slaves… Read more »

You see,Cebu_Pacific has a policy of not taking the plane into the air until planes get sold out, that is the reason for the delays. THAT IS IT, right there.I know this for a fact. and it will continue because they make mor ePeso’s that way and the $1.2 million dollar fine (P52M)will be clawed back by the continuance of this and other shoddy business practices. FUCK CEBU-PACIFIC !

I recently tried to book Cebu Pacific from the U.S. it took me 6 hours to FINALLY be able to pay for my flight. It kept kicking me off when I wanted to pay. Oh, and how convinient, the price doubled! After all my efforts on all three flights, I spent a total of 9 hours trying to book my flights. Be very aware when booking, it automatically ads food. If you opt out, you have to do it 2 to 3 times for it to become 0. Same with all the other extras. I feel bad for people that… Read more »

“For lack of better term. Greed is good…” “It works…” According to the movie:”Wall Street”.

Dick s o'rosary
Notnto defend CebuPac (which very plaainly sucks) but very often it is the client’s own fault leading to “sticker-shock” for failing to check a box on a website or choosing the wrong options leading to higher charges. A business conducting business online should be able to retrieve logs or a record of the options a client chooses in order to defend itself later against suits. I do understand that user-friendliness of a website is a big issue (there is a big difference between having travel insurance as the defalut rather than as an option), but that in itself isn’t enough… Read more »
Johan A.

Cebu Paciifc sucks balls! Anywtime I take Cebu it’s the same sorry ass excuse from the fligh crew. “Thank you for your patience and we apologize for the delay, just sit back and enjoy the flight”. How the fuck can I enjoy sitting on the plane for 45 min’s waiting for the flight to take off or land! Their flights are never on time…ever! I take PAL as much as I can, and the difference in price is worth the headache.

Johan A.

Cebu Paciifc sucks balls! Anywtime I take Cebu it’s the same sorry ass excuse from the fligh crew. “Thank you for your patience and we apologize for the delay, just sit back and enjoy the flight”. How the fuck can I enjoy sitting on the plane for 45 min’s waiting for the flight to take off or land! Their flights are never on time…ever! I take PAL as much as I can, and the difference in price is worth the it.


it takes a really huge personality to have these things get noticed, these things happen everyday to us ordinary people, pardon me Direct Lorie Reyes, it had to be you so that the deceitful practice of this company finally be noticed……

ed leano

I used to prefer CEB when they still stand to be a budget airline. Not anymore as most of the time (without any promotion), CEB is more expensive than non-budget airlines because of the many extra charges when you book online.

neil tristan yabut

bbut but.. you can say the same thing for pinoy cinema, right? all that money for a ticket and you get what.. a corny love story? a comedy horror flick? even supposed indie events like cinemalaya are a disappointment.

Sheila May
When you see their booking site and compare it with PAL you will think that they have cheaper fares as they put only the basic, in the end you will have to pay for everything. I think same goes for all Low Cost Airlines, however when you book for let’s say Air Asia it is presented with clarity. Anyway in addition to this is their rude cabin crews. I remember one time that a cabin crew wants my husband to give way to her inside the plane and to think that my husband is carrying two bags and my baby.… Read more »
Candid Cuisine
got victimized by cebu pacific recently as well. I’m a 100% sure that I booked round trip tickets with baggage allowances for all the passengers but upon checking in the counter, my baggage allowance didnt reflect. I argued with the reservations agent because I made my booking last February 13, 2015 and that was before they did a redesign of their website. Its possible that my baggage allowance got lost after their redesign. I paid P1,800 on the spot just to have our baggages checked in and its more expensive than if you booked on their website. I couldnt argue… Read more »
Who cares if he’s an acclaimed director? He apparently doesnt know how to navigate a website properly. I’ve flown plenty of times with Cebu Pacific and with other Legacy Airlines using their respective websites to purchase my flight tickets. I’m not defending Cebu Pacific or any airlines for that matter but using a website to spend your money without fully understanding what you’re paying for is foolish. There are travel agents who would gladly do the booking for you at minimal cost or if you’re that stupid to even know how to contact an agent, go to the airport directly.… Read more »
milo luigi

Think before you click.


we have a tendency to skip to the bottom of the website ’cause we cant be bothered to read an entire page. I’ve booked my flights using cebu pacific’s website many times and i’ve never encountered this kind of problem. here’s why: i always double check before confirming my purchase. kahit pag nagbubook ako ng flight sa website ng PAL or Air Asia, or any other airline, PALAGI ako nagdodouble check.

I booked first time to their airline, and already made payment, then their website crashed down. Afraid my booking got thru, I go to their nearest ticketing office, they checked my name, email even the card that I used, they said my booking wasnt confirmed. Im still not convinced, because they already had some bad issues regarding booking online. So,I called my friend to checked her bank if its been charged to her card or not, the bank returned back to us with the transaction ref, whIch means its been already charged. So, i get back to their ticketing office… Read more »

And redeeming they make redemption of their Cebu Pacific Citibank Vouchers a very complicated process.

marj lopez

Went to cebu pac office to accompany an aged relative, with his gov’t ids presented and with him looking reallyold, he was denied the senior citezen discount.