Tag: advertising

Why ad agencies are paid the big bucks: Coca Cola and The OFW Project

Posted on By benign0 26 Comments on Why ad agencies are paid the big bucks: Coca Cola and The OFW Project
Why ad agencies are paid the big bucks: Coca Cola and The OFW Project

Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…

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Culture, Development, Economy, Media

What Metro Manila billboards tell us about the Filipino character

Posted on By benign0 18 Comments on What Metro Manila billboards tell us about the Filipino character
What Metro Manila billboards tell us about the Filipino character

Driving up or down EDSA, the main road transport artery through the Philippine megalopolis of Metro Manila, is like navigating a badly-designed website. The huge billboards that line the iconic thoroughfare competing for the attention of motorists and their passengers are monuments to the aesthetic sensibilities of Filipinos. Manila, after all, is the cultural capital…

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Culture, Environment, Media