Tag: advertising

Why ad agencies are paid the big bucks: Coca Cola and The OFW Project

December 3, 2011 benign0 26 Comments

Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…

Culture, Development, Economy, Media

What Metro Manila billboards tell us about the Filipino character

July 19, 2011July 19, 2011 benign0 18 Comments

Driving up or down EDSA, the main road transport artery through the Philippine megalopolis of Metro Manila, is like navigating a badly-designed website. The huge billboards that line the iconic thoroughfare competing for the attention of motorists and their passengers are monuments to the aesthetic sensibilities of Filipinos. Manila, after all, is the cultural capital…

Culture, Environment, Media

Propaganda Boy
on The Lumads: Another Victim Of Filipino Apathy
Lumads are nothing more than just wokes, mulat and LGBTQIA
Propaganda Boy
on Why Pride is a Bad Reaction to Oppression
Wow... what about conversation therapy!?
Propaganda Boy
on Filipinos need a proper “far right” party
Maggot... Bringing back strongman Duterte and Ferdinand Edralin Marcos and
Propaganda Boy
on Filipinos need a proper “far right” party
But there is no such thing as "proper far-right party".
Propaganda Boy
on The Philippine Senate has become a serious liability to the Filipino people and needs to be trashed ASAP!
Hi Maggot. If Senate, Congress and partylist have to be
Propaganda Boy
on Filipinos need a proper “far right” party
Far-right party seems too extreme. It would be just homophobia,
Shelley Guzman
on Filipino oligarchs’ scramble for the spoils of the land is the only real campaign “platform” in lead up to 2028
Americans are mostly scum bags. Hustlers and hucksters.
Jade
on The Lumads: Another Victim Of Filipino Apathy
Apathy is born from disconnection. You can try to learn