Tag: advertising

Why ad agencies are paid the big bucks: Coca Cola and The OFW Project

December 3, 2011 benign0 26 Comments

Persuasion 101. Lay out a strong emotional context, extend sharp emotional hooks, feel the bite from the audience, reel in the catch, then flash the brand. This is the science that earns the ad agencies the big bucks. Using flashy moving visuals — and lots of money to cobble these into an “inspiring” video —…

Culture, Development, Economy, Media

What Metro Manila billboards tell us about the Filipino character

July 19, 2011July 19, 2011 benign0 18 Comments

Driving up or down EDSA, the main road transport artery through the Philippine megalopolis of Metro Manila, is like navigating a badly-designed website. The huge billboards that line the iconic thoroughfare competing for the attention of motorists and their passengers are monuments to the aesthetic sensibilities of Filipinos. Manila, after all, is the cultural capital…

Culture, Environment, Media

No Data
on Alex Eala has ONE job
You and the rest of the commenters in this post
No Data
on Alex Eala has ONE job
Failippines is collectivist yet it’s still a third world garbage.
Ted Magdalena
on Alex Eala has ONE job
Sorry data, you are propagandized from American feces. We need
No Data
on Alex Eala has ONE job
Wrong, collectivism is primitive and obsolete. A person’s personal goals
Lopez
on Alex Eala has ONE job
That is very American hyper individualistic attitude. It is no
No Data
on Alex Eala has ONE job
She’s not required to help Filipinos because she’s a civilian,
No Data
on Lacson Has Receipts… Kuryente Receipts
Philippines sucks, so why should we love it. Right now,
No Data
on Your Honors, Justices of the Supreme Court: Restore the Vote of Manila’s 6th District
Granting that Joey Uy had citizenship violations and COMELEC is