The more the facts surrounding Opposition presidential candidate Leni Robredo’s failed campaign confront her followers, the more we hear this call to action: We need to make Leni win. Take a bit of time to pause and think about that for a minute. Is it up to Robredo’s “KakamPink” camp to make her win? It seems the Yellowtards are forgetting an important detail about democratic elections — that it is the people through their votes in elections that determine who gets to serve them in leadership roles. Campaign teams do not make politicians “win”. People make them win. And elections are not about politicians “winning”. They are about the people choosing.
Herein lies the whole trouble with the attitude the Yellowtards apply to their campaign. Reading between the lines when taking stock of the messaging they put out, it is easy to detect the sense of entitlement in their regard for these elections. If their dishonest “good” versus “evil” narrative in which they cast themselves as the “good” weren’t enough, they believe they hold the right to judge a person’s personal preferences. We see this in how, with every random encounter they have, they demand that people reveal to them who they plan to vote for and then, following that, slander the choice of that person.
A lot of Filipinos like @bethangsioco don't realise that it is IMPOLITE and downright IMPROPER to ask people who they are going to vote for. This is why ballots are secret. One's voting preferences are PRIVATE.https://t.co/lIG4Xcx30X pic.twitter.com/vQTnxDNULB
— benign0 (@benign0) December 14, 2021
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It’s no wonder that Robredo’s campaign is not making any headway. Members of her camp insult the Filipino Voter’s intelligence at every turn. Rather than offer them clear bases to make a smart choice, the Yellowtards routinely subject them to emotional appeal or, worse, emotional blackmail. In his recent Inquirer opinion piece “Lost opportunities”, Manuel L. Quezon III writes of the incompetence of Robredo’s campaign strategists specially in those crucial early days observing how “her ads were weirdly angled to please perhaps those who made them and approved them, but not the voters. In a similar manner there was a ridiculous motherhood-oriented pitch that threatened to sink her campaign before it could even be launched”. Quezon was not through with them yet at that point in his piece which he caps with this categorical indictment…
Her first campaign salvo was beyond a flop. Her latest commercial is better: a friendly but firm, enumeration of her policies for labor. A perfect ad: for a senatorial candidate, since most campaign on only or at most only a few, issues to set them apart. But it is not a presidential commercial. The overarching heart and soul of her candidacy in the public mind still does not exist because it hasn’t been communicated.
And so now, as they sink further into the depths of desperation, Robredo’s supporters’ call to action remains as nebulous as her campaign platform itself. But there is a chilling ring to it. We need to make Leni win. How exactly? With magic? Oh, wait…
benign0 is the Webmaster of GetRealPhilippines.com.