Don’t YOU get it yet? People don’t care about the Lumads!

Social media “activists” can hashtagscream #StopKillingLumads all they want ’til their touchscreens crack. You get a “trending” hashtag at best and a few cheers and high-fives around that “achievement”. But, at the end of the day, you get jack squat results. Mainstream media won’t give them the time of day, politicians won’t mention them in their speeches, and, yes, showbiz celebrities won’t touch the topic with a ten-foot pole lest a damper be put on the “positive” vibes of their noon-time variety shows.


What people do care about are Syrians pouring all over Western Europe. Never mind the in-your-face reality that whilst the photo of a drowned Arab boy is successfully being used as a rallying artefact in this unfolding drama, there are millions — millions — of dark-skinned African kids who are virtually dead even as they work the diamond mines and are conscripted by pirates, terrorists, and warlords to fight as child-soldiers in the various armed conflicts raging all over the African continent.

Why is it that some people’s kids get all the media mileage while others — like the Lumads of Mindanao — get zilch?

The answers to that question, unfortunately, fall within one of those vast let’s-not-go-there topical regions that men in suits and women in heels shy away from during banter over lattes or cocktails.

But this is GRP and we will go there.

Stop and think about the über-trending topic of the Philippines’ traffic mess for a moment. Metro Manila’s traffic mess makes mega-trending headline news everyday. And yet it never gets solved! No politician has ever suffered any consequence of significance as a result of worsening Metro Manila traffic. Nobody. No consequences, no call to action, no results. It’s simple, really.

The point is, if a problem that causes Kris Aquino to miss an appointment every now and then does not get solved, what chance does the plight of an obscure indigenous tribe living in the forests of Mindanao have standing out above the noise of Facebook selfies, foodporn, and cat memes?

Syrian refugees, however, seem to be a different matter. They have the power to emotionally-blackmail all of Western Europe into “opening their doors” to their plight and, following that, overrunning the entire continent. They are now a point of debate between bleeding heart “progessives” and jaded conservatives who are sick of the political correctness that turned Europe’s ghettoes into a microcosm of the ancient global clash of cultures that goes back to the time of Saladin and Richard the Lionheart.

But are they really that special?

Sure, perhaps Steve Jobs was the son of Syrian immigrants. But here’s the simple question that this factoid raises: So What? Morgan Freeman is descended from African people. How come nobody is launching Twitter hashtags about African slave labour in those diamond mindes and calling for a boycott on Fifth Avenue jewellers? Any one of those blood diamond miners could be the next Morgan Freeman, right?

Obviously there is something about Syrian refugees that makes them more “special” in the eyes of the media compared to Lumads and diamond miners. What makes one special and the other doomed to fatal obscurity?

There should be a Nobel Prize reserved for the person who finds that elusive button that, when clicked on, turns on the feature of “specialness” for a given community of victims.


Post Author: benign0

benign0 is the Webmaster of

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22 Comments on "Don’t YOU get it yet? People don’t care about the Lumads!"

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I agree with you but your article sorta gives a vibe of stop focusing on Syria kids westerners we also have a problem here. While I agree that Syria get’s most of the attention. Keep in mind that this arabian focused pity party wasn’t there a few years ago. In fact it was the opposite. People use to in fact fear these guys because of all media screwing it to look like all they want is to blow you up without context. You didn’t even get to see the enviroment they lived in. as they constantly try to survive in… Read more »
Robert Haighton
Let me be very honest with you, Benign0, but who or what are Lumads? Now if that are people from a certain country or area that would crawl up the shores of Europe somewhere in their 1000s, I am sure they will get the (media) attention. But as long as it doesnt happen in my own back yard, we – the Dutch – have a saying that goes like this “it is verweggistan” (translation: it is far-away-stan, You see the similarty with the pronunciation to Afghanistan?) or we say “het is de ver-van-mijn-bed-show” (it is the very far away of… Read more »

You approach the problem from a bad angle. Comparing the pain that people feel is impossible and stupid. Obviously your fellow filipinos in the south suffer the same as immigrants in Eu.
The main difference is that Europeans care about the migrants, they realize that it is one of the biggest challenge of the century.
Filipinos just don’t give a shit about Lumads.Very sad.


In one case out of a hundred a point is excessively discussed because it is obscure; in the ninety-nine remaining it is obscure because it is excessively discussed.

Religion + Politics = Chaos. The equation is simple. Our civilization is advancing; but the religious and political mindsets of people are the same as in the 7th century. The Lumads are Filipinos ; they have the same needs and aspirations, as every Filipino. Only, most may have not advanced in their way of life to the 21st century. Our Constitution does not give any preferential treatment of people, on the basis of their religious beliefs, or no beliefs in religion, at all(Agnostics, Atheists, Secularists, etc)… take note… So, Filipino Politicians do not want this issue to surface. They are… Read more »
The issue about Syria and its refugee’s are being sensationalized! US/NATO want to capitalize on it so they can bomb the Assad government out of Power so the country can be run by their proxies ISIS! The issue about the Lumads is very dear to me, as my wife is a Lumad-Manobo from Agusan Del Sur! They dont have this problem because the AFP and Tribal Militia wiped out the NPA in their province already! Thus the NPA panicking in Davao, Surigao and Cotabato! Other Lumad tribes are being manipulated and mislead by the NPA to leave their homes and… Read more »

This is truly a “Marcos is our hero/savior” website. Just because Lumad killings historically could be traced back to Marcos era, this website is determined to trivialize that incident.