“Co-hosting detracts from my essential specialness in the marketplace”.
Larry Sanders mantra to himself as coached by his agent Stevie Grant
How many of you saw this? How many of you believe this? How many of you know people who saw this and believe this?
Like I have said many times before there is nothing a pinoy values more than pansin. I have also said that the possibility of international pansin makes pinoys forgo any semblance of common sense or due diligence. They truly convinced themselves that LeBron James moments after achieving the Top of the Mountain for his profession, that he is drawing attention to Philippine tourism. Just as deprivation of oxygen does weird things to the brain, deprivation of attention to the pinoy does weird things.
In case you are wondering. Here is the original pic :
I am not faulting the person who doctored the picture. I am faulting people who spread this assuming it’s true. It is their fervent desire that the Philippines get attention for whatever good it will do. Pinoys would rather seek attention than do 10 seconds worth of research. In this era of digital image manipulation (Photoshop for some) why people take any picture at face value is beyond me. Oh, yeah they want the pansin.
To give you an idea how ludicrous the idea that LeBron James would do that you would have to understand the inner workings of LeBron’s psyche. It is very documented that LeBron’s burning desire is to be a global icon. He wants to be the first billionaire athlete. He has taken the council of Warren Buffet. He was blessed with amazing physical skills as well as what is known as basketball IQ. Nobody is perfect and LeBron’s vanity lead him down a path that made his Miami Heat the most reviled team in North American sports the last two years. For some popularity and notoriety are two different things. I would argue until Game 5 of the NBA Finals, LeBron was the latter not the former.
Guys are mostly conditioned for sports. Women are mostly conditioned for celebrities. There will be times when the two worlds intersect. When athletes become celebs and are recognized by both genders and broader age groups it just enhances their earning potential to even greater income than the sport itself. Let’s take two other celeb athletes than anyone will know. Tiger Woods and Michael Jordan.
Don’t come to Michael Jordan for an endorsement on anything unless you are willing to fork out a lot of money. There is word for people who do things for a lot of money. I am not denying the talent nor will I do a psychoanalysis here. What I did do is dig up an article on him being soulless , a useless role model and his shocking to the outside world hall of fame speech .
Forget his marital indiscretions and his on the course profanity laced tantrums. Tiger Woods is another Nike robot. To be fair if you offered me that much money to tow the company line maybe I would. When it comes to opinion or original thought or a cause that does not have his name on it you will get a better answer from a mime than Tiger Woods. A good dissection of Tiger Woods Middle of the Road approach to things is best explained by Yahoo Sport’s Dan Wetzel.
Tiger Woods is an active athlete. His earnings break down:
June 2011- June 2012 (time period )
4.4 million (US Dollars) playing golf
55 million (product endorsements)
Keep in mind that was despite losing $22 million worth of sponsors in 2010 You can see the case I am making that excellence in sports is what gives these people credibility with Madison Avenue but once they have their brand in front of people, they have to behave a certain way (bland) so as not to lose commercial appeal. Heaven forbid you go out on a limb and give a controversial opinion. Tiger might detract from his “essential specialness in the marketplace. ”
Which takes us to LeBron James . His earnings from the same period as Tiger Woods:
June 2011- June 2012 (time period )
13 million playing basketball
40 million (product endorsements)
This might be an over simplification but with that much money comes great restriction on one’s opinion and one’s public image. There are only certain things you can do if you will be selling products to middle America. Don’t believe me? Ask Michael Phelps. . For an extremely funny yet authentic treatment of what is at stake when it comes to image and endorsements I highly recommend viewing this episode of the Larry Sanders show.
I hope by now I made the connection between being an endorsement machine and having your behavior extremely muzzled. LeBron can’t ” detract from his essential specialness in the marketplace.” The guy can’t even sign a human rights petition and you guys expect him to promote your country for free after finally reaching his life long dream of being an NBA Champion. Really? Is the pinoy need for attention that great? It does not matter if the picture is true or false, real or fake. It seeks attention and that will have to do for most of the people who spread it. Pinoys instead of looking for vicarious attention in some fabricated sign held up by an NBA player should instead find some other way to excel in life that doesn’t involve viral attention seeking media. It’s definitely more fun in the Philippines. It’s more fun because Filipinos will call attention to their land whether it deserves it or not.
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