Opposition partisans associated with the “leading” Yellowtard bloc within it that directly support the presidential candidacy of “vice president” Leni Robredo are scrambling to justify the thinking behind a recent spate of low-brow campaign materials that have gone “viral” — for the wrong reasons. Partisan camps opposed to the Yellowtards are having a field day converting these ill-thought-out campaign graphics and videos into memes that, themselves, are going viral — for the right reasons. A particularly ill-thought-out piece of campaign collateral that somehow made it into the public space and caused a monumental cringe is a TikTok video of Robredo doing some sort of interpretative dance to communicate her so-called “platform”.
While these stunts attracted a tidal wave of ridicule from communities aligned with the administration camps, they also elicited serious inward reflection from within Opposition circles. Some Yellowtard partisans and “activists” expressed dismay over how these stunts may actually be setting back the “cause” and bringing across the wrong message to voters whose preferences they seek to convert to their camp.
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Opposition volunteers coming to the defense of these cringeworthy campaign materials argue that the bigger base of voters come from the lower-income C, D, and E crowd over which these sorts of low-brow entertainment are traditionally expected to resonate. This is a typical perspective taken by chi chi private school types and Big Corporate Media execs who see the lower classes as worthy of no more than trashy entertainment and over-simplified messaging that reveals the condescending or patronising way with which the social elite regard them. Esteemed dermatologist, presumed “beauty” expert, and “human rights” advocate Winlove Mojica asserts in a recent tweet…
Napakaliit ng botante sa Class ABC kumpara sa D and E.
Kaya nga ang mga activities ng mga kakampink ay karaniwang nasa kalsada at hindi sa mga malls tulad ng Powerplant Rockwell kasi nasa kalsada ang target audience.
Nasa kalsada ang mga botong magpapanalo kay VP.
Translated: “The ABC class represent a small subset of Filipino voters compared to the D and E classes. This is why KakamPink campaign activities are performed in the streets and not in malls like Power Plant in Rockwell because the target audience are on the streets. The people who will account for the VP’s victory are on the streets.”
Logic like these can be interpreted in many ways but one thing’s certain. A presidential candidate acting like an idiot in a video because she seeks an audience with the poor may just as well be saying that the poor are idiots. The irony in all this is in how the Yellowtards had, for so long, crowned themselves “champions” of “democratic ideals”. In these instances, they are coming out first in perverting the spirit of democracy by using dishonest and intelligence-insulting measures in their desperate efforts to gain traction with a public that had long ago issued an indictment of just about everything they stand for.
In an age where Facebook is being taken to task for feeding trash to its hapless users, it comes across as a bit of a laugh that a community known for their shrill whining about all the “disinformation”, “trolls”, spam, and clickbait that pollute social media are, themselves, engaged in the production of this sort of rubbish. In her piece “I Made the World’s Blandest Facebook Profile, Just to See What Happens” published on The Atlantic, Kaitlyn Tiffany writes of the outcome of her experiment…
After just two weeks on the platform, consuming only content that Facebook’s recommendation systems selected for me, I found myself at the bottom of a rabbit hole not of extremism but of utter trash—bad advice, stolen memes, shady businesses, and sophomoric jokes repeated over and over. Facebook isn’t just dangerous, I learned. It doesn’t merely have the ability to shape offline reality for its billions of users. No, Facebook is also—and perhaps for most people—senseless and demoralizing.
Want to cleanse your timelines of trashy content that Leni Robredo’s campaign are polluting it with? Take some advise from communist activist Katrina Stuart-Santiago…
…after I removed myself from the Leni campaign groups, my newsfeed on FB has ceased to be pink. I took only about 10 days for that algorithm to change, and it’s an important thing to consider whenever you think, or imagine, that the numbers on our side are growing, or that there is “public clamor” for anything at all. Know that algorithms make us think that, for a reason.
If we want an intelligent vote prevailing in these elections, we need to remove not just the noise but the crap from the discourse. We can start with our respective social media timelines and we can follow-through by calling out people like Leni Robredo who actually produce and propagate crap. It’s really that simple.
benign0 is the Webmaster of GetRealPhilippines.com.