The brutal business of implementing change in the Philippines

“In a time of universal deceit – telling the truth is a revolutionary act” – George Orwell Improving systems and changing cultures invariably starts with looking under the covers, and with brutal honesty sometimes. Self-delusion doesn’t — shouldn’t — feature in corporate life, nor should it in national governance. Would you prefer your taxes be […]

Boracay to suffer ‘engineering intervention’ in order to be ‘saved’

Yeah, so now they start moving their fat asses. The Philippine government is now supposedly “bent on saving the island paradise of Boracay,” saying that “climate change and unchecked development threatens to destroy” it. You don’t say. What do we do next after that major government brainwave? Appoint a ‘Save Boracay Czar’? Thing with troubleshooters, […]

‘The Philippines says Thank You’ video: missing the bigger point #PHthankyou

So apparently, three months after Tropical Storm Haiyan (local name Yolanda) hits the Philippines, the Department of Tourism (DOT) comes out with a short video called “The Philippines says Thank You”, with the accompanying hashtag #PHthankyou. Ok. So what then? Frankly, the video just fails to move me. I’m probably only a handful of Filipinos […]

Social media fiasco: It’s more fun in the Philippines

Five days ago, Department of Tourism (DOT) Secretary Ramon “Mon” Jimenez announced in a private sit-down conversation with “social news network” site Rappler.com his decision to “crowd-source” a new Philippine tourism campaign using “social media” as its primary propagation medium. In the interview, Jimenez who boasts “35 years of experience in advertising” which supposedly “taught […]

Why we don’t need to emphasize that it’s more fun in the Philippines

The newly unveiled tourism slogan “It’s more fun in the Philippines” by the Department of Tourism (DOT) received mixed reactions from Filipinos. First, the lack of originality was again highlighted after social networking pundits discovered that Switzerland used the exact same slogan in 1951. What shocked and annoyed some Filipinos is that similar accusations of […]