Gwyneth Paltrow, meet Pinoy Pride

No, Gwyneth Paltrow is not “endorsing” another Filipino product. It just so happens that every time there is a mention of a Filipino personality/product crossing paths with a foreign celebrity or entity, there’s this free item called Pinoy Pride that comes along with it. Yet this free commodity is not a bonus for the end […]

Brand Philippines: building an ethic of world-class innovation

When was the last time you’ve seen a truly innovative Filipino idea? That elusive water-powered car? Those fluorescent lights and karaoke machines supposedly invented by Filipinos? They certainly are out there – somewhere. But no one can quite ascertain if they are mere urban legend or objective fact. What does prevail, as the symbol of […]