Korina Sanchez and how to avoid PR disasters during natural disasters like typhoon Yolanda

When it comes to advertising and product placements, Filipino politicians are the best. Advertising executives can actually learn a thing or two about how to optimise exposure of any product from them. The results speak for themselves. Politicians whose names and faces are printed on almost anything – billboards, noodle packets or candy bars get […]

Typhoon Yolanda has exposed the nakedness of an image-conscious Philippines

And when we say the Philippines, we don’t mean just the government; we mean to include the Filipino people who voted those incompetent officials in, like for example, president Benigno Simeon “BS” Aquino III. From the start of his term, it has been painfully obvious that BS Aquino’s presidency was heavily anchored on popularity. Thus, […]

CNN’s Anderson Cooper versus Noynoy Aquino on the Typhoon Yolanda situation: like fact versus fiction

There is now an ongoing battle for the truth about the real situation in typhoon-ravaged areas amidst the tragedy that is still unfolding a week after super typhoon Yolanda (Haiyan) left the Philippines. On one side, members of the international media are giving factual reports from the ground at the disaster zone. On the other […]