Filipino millenial voters deserve better than a 1970s-vintage ‘Never Again’ slogan

The youth is all about the future. This is why the ‘Never Aqain’ rhetoric of the anti-Marcos camp all but fails to resonate amongst the Philippines’ youth. That’s unfortunate for candidates and parties that have their so-called platforms firmly-rooted in the past. Young Filipinos, quite simply, do not care about the past, perhaps, rightly so, because there is not much about the past that is under their control.

filipino_millenial

Indeed, many of those who throw hissy tantrums about the ‘victimisation’ of Filipinos by the regime of former President Ferdinand Marcos (FM) are, themselves, part of the very generation that ran the Philippines to the ground. They are the very Filipinos who foolishly held on to long-discredited notions, like (1) the idea that a ‘lack of freedom’ is behind the Philippines’ chronic backwardness, (2) that the Philippines can easily descend into ‘another dictatorship’ if people are not ‘vigilant’, and (3) that the Philippines can only move forward if ‘long-overdue justice’ is served.

It is important to note, however, that whatever “sins” the Marcos family is supposedly guilty of is no different from the sins of the oligarchy that remains firmly entrenched in Filipinos’ social, economic, and political life. Perhaps there is much about what the government of FM allegedly perpetrated while holding the country in the grip of Martial Law to account for. But how is this different from the same thievery and injustice perpetrated by post-1986 governments and oligarchs?

It is thanks to this very important aspect of how the Philippines failed to change under the watch of the old Yellow Guard that the Philippines’ youth are now standing immune to the poisonous propaganda that persuades us to think that Martial Law remains the singular cause of all the Philippines’ troubles. Indeed, much of the poison of the Yellow rhetoric has long since expired. And those who take up the new “cause” to “educate” Filipinos about Martial Law are simply an unappealing lot in an age of social media-savvy and telegenic influencers.

Heads full of graying hair make up the throng of anti-Marcos activists in this rally. (Source: BlogWatch.tv)
Heads full of graying hair make up the throng of anti-Marcos activists in this rally.
(Source: BlogWatch.tv)
The sight of a throng of old farts forming the majority membership of groups like the Campaign Against the Return of the Marcoses to Malacanang (CARMMA) is, by itself, a public relations fail. Such movements simply cannot compete for young eyeballs who are drawn to fresher ideas and fresher faces. Indeed, even whilst the first campaign video of Liberal Party candidates Mar Roxas and Leni Robredo crashed and burned, they had the right idea nonetheless — that the way into the hearts of the Philippines’ youth-dominated base of voters is through a forward-looking message.

It is now evident that the Philippines’ young voters cannot be underestimated. They are no longer beholden to the emo rhetoric of 1970s- and 1980s-vintage political chatter and are open to new ideas and new approaches. The first real presidential debate in a long time organised by the Commission on Elections (COMELEC) and sponsored by TV network GMA-7, for example, was one of those exercises that attracted strong viewership and sparked valuable social media engagement amongst young Filipinos. As a result of the event, young Filipinos were able to associate ideas to faces. It whetted the appetite of the electorate for more intellectually-stimulating exercises and less of the brain-dead sloganeering and placard-waving style of ‘activism’ of bygone decades.

The old cadre of anti-Marcos 'activists' may need to be replaced by more telegenic personalities to be more effective.
The old cadre of anti-Marcos ‘activists’ may need to be replaced by more telegenic personalities to be more effective.

In short, it’s time Filipino politicians and ‘thought leaders’ stop insulting the intelligence of the Philippines’ young voters and start making more modern sales pitches that appeal to young sensibilities. Old fossils whining about old uncollected debts make good curious sideshows but aren’t exactly easy on the eyes and ears and, certainly, not the sorts of subject matter that rake in television ratings and social media “likes” and “retweets”. Images of gray-haired folks shuffling around in 1970s-era outfits waving placards with messages rendered in that cliché style of lettering made to look like they were written with a blood-stained brush no longer fly.

It’s time for real change — not just in thought but in messaging style.

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Post Author: benign0

benign0 is the Webmaster of GetRealPhilippines.com.

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33 Comments on "Filipino millenial voters deserve better than a 1970s-vintage ‘Never Again’ slogan"

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Letz
Guest

Ohh thnx God younger generations already awaken….and i hope more people will realise that we can not live from the past….history will speak for itself not those people talking abt the past using it as propaganda against bongbong marcos…..and these people did nothing for the country ….they are just good in talking….

Kiatan
Guest

The old ones will die eventually, hope just fast enough so they can’t influence the young generations anymore.

Jerzy
Guest
What Marcos did is good to remember and what has happened since his removal is good to remember as well.BECASUE when Marcos and Martial law are looked at, and what has transpired since then is also looked at, it is clear that the Filipino people have had absolutely no say in what there countries leaders do.IN FACT, Filipino’s are ignored by their leaders.It is completely laughable to think that any leader in the country now has anything but his/her own interests in mind. Look at the state of the state and it is not difficult to ascertain:The Filippines is truly… Read more »
Jerzy
Guest

NOW HEAR THIS:

For more of the same shit:

Elect another Marcos or Aquino.AND that is exactly what you will get.Bend over, coz here it comes.

Vincent
Guest
\\Perhaps there is much about what the government of FM allegedly perpetrated while holding the country in the grip of Martial Law to account for. But how is this different from the same thievery and injustice perpetrated by post-1986 governments and oligarchs?\\ 1. now with freedom of speech you can write about it in social media and reporters can expose it with less fear of reprisal 2. at least now there’s a better chance of them being caught. The ombudsman has been active lately. We have and have had in the past senators and presidents/ex presidents either under investigation or… Read more »
Vincent
Guest

\\ that the way into the hearts of the Philippines’ youth-dominated base of voters is through a forward-looking message.\\

agree, but this is a battle on multiple fronts. Carrot and the stick aproach better than stick alone

Thats an important front, an important issue to face but not the only one

Vincent
Guest

\\It is important to note, however, that whatever “sins” the Marcos family is supposedly guilty of is no different from the sins of the oligarchy that remains firmly entrenched in Filipinos’ social, economic, and political life. \\

article has a point there. But to use an analogy, if your ex boyfriend beat you up, and your current boyfriend steals money from you, why would you be crazy enough to want to go back to ex boyfriend? Find a new one with as little faults as possiblev

Vincent
Guest
I really hope that the youths in Rizal’s mind have arrived or at least awakened, somewhere. In my case, I live with more than 10 Filipinos who’s average age is 30 but it is sad that the recent debate doesn’t have much impact on how they’re going to vote. Either it’s just another show or they don’t really care at all. Perhaps they’re too used to that old way of campaigning that they thought that the recent COMELEC sponsored presidential debate is just one of them. Most of them really watched but… just to see who’s going to be slammed… Read more »
T
Guest

This is the Flynn Effect in action. Regardless how much dumbing down the local media and the educational systems are trying to do, the internet somewhat compensates for that.
We tend to give the youth less credit than they deserve. Comes with the filipino definition of what “maturity” is (a subject grim has tackled now and again) and how filipinos look down on younger people.

Sancho alconce
Guest

My teenage nieces recently remarked that Bongbong and his sister Imee behaves like well educated and well mannered guys unlike Noynoy and Cris who are both arrogant and lack manners.

Jerzy
Guest
Well, I mean WELL-WELL….sounds like your teenage daughters are not too bright. Take a look at the photo shoot that Immee Marcos did recently. As a 60 year old Woman, dressing up as a 22 yr. old Jezebel….hey there is a role model if ever there was one one,HUH? Tell us, how does taking as much of your clothing off and putting 1/2″ of makeup on,then photoshopping the results all JUST to look the part of a person 1/3 your age just to get some whore-worshipping jerk-offs attention passes for well behaved?LOL, well bahaved? Arrogant? You,and 99% of the rest… Read more »
Sancho alconce
Guest

Hey, they are just impressions of two 13 year olds. You’re such a jerk.

ChinoF
Member
For me, the old vs. young is a false dichotomy. The conflict is not inter-generational. Rather, the conflict is between opposing groups within each generation. For example, among the “old farts,” there are also the pro-Marcos people like my mom, who, being the wife of a Constabulary officer, felt things were better then. There are also young people who also know of the Marcos era abuses. There’s one of every type in every generation, such as moochers and anti-intellectuals. This reminds me of what Nick Joaquin wrote back in 1965 in the Philippines Free Press. He already then called us… Read more »
Jerzy
Guest
@ CF, IDK why Filipino’s fail to see what is squarely right in front of them. They also do not realize that when you are constantly looking behind you as you are moving forward that you will trip on everything in front of you and it is a great way to insure a fall. The real conflict, and it is world-wide, is the rich against the poor. The 99% vs. the 1% and the 1% is winning by the widest margin since the Ancient Romans.This is primarily because the 99% falls into the 1% ‘Divide and Conquer’ charades pretty much… Read more »
Jerzy
Guest

AAWW, isn’t that nice (NOT, BUTT annoyingly grahic) !
No one ever mentioned to you that if you have nothing good to say, then STFU?

Scourge of Internet Trolls
Guest
Scourge of Internet Trolls

@Whinyinternetbrat

Is that the best insult you got? Or is only the insult you can think of?

Besides, by showing how butthurt you are, you are only making yourself look like an idiot..

Well, you’ve already accomplished that one…maggot

ChinoF
Member

This troll is soon to get deleted.

564Toro007Hyden99878.99
Guest
564Toro007Hyden99878.99
Those “Never Again” placard waving old YellowTards, cannot understand that (1) time changes, season changes. (2) Technology and medium of information changes. (3) People thoughts and ideas changes. These YellowTard placard weaving old DumbAsses, are remnant of the Old EDSA generation; who believe the Aquinos are saints and heroes. And they believe, we owe our freedom to the Aquinos. They refuse to see the evils of: Hacienda Luisita scam; the Mendiola massacre; the Hacienda Luisita massacre; the Luneta Chinese tourist massacre; the Mamapasano massacre; the BBL Law; the Pork Barrel Bribery; DAP; PDAF; LagLag Bala scam by Aquino and Abaya;… Read more »
Letz
Guest

Yeah ur damn right….they didnt realised dat aquinos are more evil

Jerzy
Guest

Evil is as Evil does, the apples fall not far from the tree, elect another Aquino OR another Marcos and Filipino’s will have the same old shit as they have had since 1960’s:EVIL

Add
Guest

A good product does not need advertising, and no amount of advertising can save a horrible product.

They can talk and talk; the millennials won’t listen. The millennials know what they want. The Yellows didn’t do their job so they are selling a horrible product.

MANG PROCOPIO
Guest

YEAH MAN…THE PRODUCT IS A MODIFIED CAR WITH A 4K ENGINE HA HA HA .. WE CALL IT OBSOLETE…

martin
Guest

nobody can match what Marcos did to the Philippines. infrastractures alone can’t be match by anyone. Marcos to the Pilipinos is a HERO! concerned about the communist takeover of the motherland. keep Marcos preserved not to get rotten, he’s a HERO. now everyone knows Marcos is right.

Vincent
Member

Hmmm…

Marcos – 20 years vs. 30 years after him.

uh… the question is who has the most accomplishments for the country? Who made the country better and who made it worse?

Aeta
Guest

That length of time (30 years) didn’t do shit for the average Failipino, but did a lot for the Chinese and politicians.

William Jackson
Guest
I love young educated Filipino’s. I talk to them and they have dreams and believe the country can be made better. I as a foreigner hate most older Filipinos, because of these words that are used for everything “This is the way it is here in the Philippines”. There is no hope or effort to change anything anymore and the old people have just accepted everything that is good and bad. If I could I would start by making all the members of government recent graduates of universities and let them all try to make this country better. Some will… Read more »
Aeta
Guest
The “young, educated Failipinos” I know are talking about getting the hell out of the Failippines to migrate to other countries or become OFWs. Their ideas of making the country better is taking the money they’ve earn overseas to buy properties in the Failippines, which is good if the money will be used to rebuild the aqua/agricultural, or other cottage industries, to provide jobs for their countrymen. Unfortunately, these “young, educated Failipinos” just want to jump on the bandwagon–of polluting the country and making life harder for the poor–by joining other Balikbayans and OFWs in living the aristocratic life of… Read more »
Sick_Amore
Guest
Agree a lot with you, Benign0. And true, Aeta. And it’s because Post-1986 GovPH didn’t really provide solutions but just retain old problems while adding more to deal with. Like for example, their idea of progress in the provinces is industrialization but they are just copying what Manila went through. Real estate boom because of the fast growth in population. GovPH is waiting for a law to pass to do something about family planning and population control (but even with a law, they have a problem enforcing it). And for spaces for the buildings and the houses, you need to… Read more »
Kari Normann
Guest

Attention GRP, why not put Jerzy’s photo (if there is) next to Alam Robles.

Jerzy
Guest

Who is Alam Robles ?
Got your pampers in a bunch,do ya?
The “POP”ing noise you may hear in the distant future is your head popping out f your ass. Time to wake up. The Oligarchs/Elites/Politicians and their families all laugh at you.Thinking one of these idiot/scumabg/thieves is going to change the ‘Mass’s lot in life, tis a fantasy.

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