The big names in public relations whom I have met personally nod and smile when I say that public relations should be founded on revealing truth.
Sure, it sounds naive. Especially when I know it is true that the biggest clients in PR, at least here in the Philippines, present themselves to agencies as clients either during times of crisis or during times when they’re engaged in any kind of high stakes competition.
It is in these situations that the pressure to engage in deception is very high.
People and organizations which did something wrong will naturally try to hide what they did. Those who are gunning for a juicy business deal will try to make themselves appear better than they really are or show that their competition is actually worse than they are.
The problem with deception comes when one gives in to the pressure of claiming innocence, superiority, or inferiority when there is little or absolutely no truth to such claims.
Great if the deception never gets found out, but in all likelihood, all lies and secrets will reveal themselves. It’s a Biblical truth and one you can count on as sure as the sun rises.
And what happens when one discovers that one is lied to? Does that build good will or inspire enmity?
At the heart of public relations, or any human relations for that matter, is good will and it is just impossible to build genuine, lasting relationships with anyone if it is based on deception.
Another thing I like saying a lot is that honesty is expensive and the truth is ten times more expensive.
Honesty is a precious gift and it is not something you waste on strangers or recent acquaintances who will not appreciate it. The proper thing with honesty is to reserve it for those who hold you in high esteem, for the rest, it is enough to be polite and gracious.
The truth is ten times more expensive and that is just my arbitrary estimation just to demonstrate the magnitude of its worth compared to honesty.
To tell the truth about something involves a lot of work for a lot of people. No one can possibly know everything about something at any given time.
If you doubt me, remember what I said the next time you are unsure about something and blurt a question about it out loud in your office or a room full of friends. LOL!
Finding out the truth and expressing the truth are arduous tasks, sometimes even for the simplest of things.
Take for example the blue/gold dress conundrum — the amount of man hours everyone spent online trying to find out the truth and coming up with the best way to explain boggles the mind!
But as much as the search for truth and the revelation of truth can sometimes lead to bloody warfare (both online and IRL), it can also give you peace of mind because it is a powerful ally.
A quote attributed to Augustine of Hippo says, “The truth is like a lion; you don’t have to defend it. Let it loose; it will defend itself.”
For Kezia, because you asked me about this.
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- On Getting a Passport and Why I Like DFA Sec. Cayetano - January 30, 2018
- Pia Ranada’s Article on Andanar’s Foreign Trips Exemplifies Rappler’s Brand of Lazy Journalism - January 15, 2018
- Your Tito’s Car: The Ford Ecosport - December 12, 2017
- Preview of Part Three of “The Real Enemies and Traitors of the Fourth Estate” - December 4, 2017