So it didn’t take long for the “magic” of the “Jamich” couple — the late Jamvhille ‘Jam’ Sebastian and Paolinne Michelle ‘Mich’ Liggayu — to turn into a little shop of domestic horrors. No sooner than Jam was laid to rest did the fireworks begin.
It was as if, Jam’s mother Maricar Sebastian, was dressed for the cameras when she showed up for the 40th-day commemoration of her son’s death. Eyes covered with showbiz shades, dressed in a little black bare-shoulders top, flowing hair revealing her multi-thousand peso scalp care regime, it was plainly obvious as she appeared in an interview with GMA News that Maricar was on a war path to claim her “fair” share of the loot her son left behind, even demanding a “breakdown” of her son’s finances presumably to take stock of what she is supposedly entitled to (see video below)…
Classy. Money issues are a favorite Pinoy topic. And being so, I guess it’s not too surprising that the details of how the usual vultures now pick through Jam’s estate are now available in living color on national TV!
Maybe it’s just me, but I do wonder who really enjoys first dibs on Jam’s loot which he and his partner Mich accumulated while at the top of their game as social media stars. It’s probably quite a substantial stash considering the way Mich was laughing and singing (all the way to the bank??) on video even as Jam lay dying behind her.
To most Filipinos, the answer is likely to be obvious — as Jam’s mother, she should get some of it. To me, however, what seems obvious to Pinoys cannot be taken as a given. I mean, Filipinos being the world-renowned point-missers that they are will not see the fact of the matter of the original source of that loot. I mean, if there was no “Jamich” brand to begin with, there wouldn’t be any loot that will be the subject of all this underclass tele-angst, right?
To that argument, Maricar’s response was “Hindi mabubuo ang ‘Jamich’ kung walang Jam” (“There would be no ‘Jamich’ if there was no Jam.”) — logic that is, of course, sensible to most Filipinos. Maricar, who gave birth to Jam, is “therefore”, entitled to the wealth that is the outcome of his work as an adult.
The crown jewel of the Jamich estate, it seems, are all the social media accounts around which the couple built a vast million-people following which Maricar now claims she has been cut out of…
“Nung namatay ang anak ko, ang cellphone ng anak ko nasa amin. Hiniram mo kay Yexel (kapatid ni Jam), ano ginawa mo, ni-log out mo ang Facebook, ni-log out mo ang email, ni-log out mo lahat. Ni-log out mo ang Jamich page during the wake, bakit? para mawalan kami ng access dahil alam mo sa Jamich page, pinagkakakitaan niyo ‘yan; na until now sinabi niyo na-hack,” ayon pa kay mommy Maricar.
[Translated: “When my son [Jam] died, we had his cellphone, but you borrowed it and logged us all out of his Facebook and email accounts, and everything else. You also logged us out of the Jamich Facebook page to remove our access to these lucrative assets. To this day, you claim these accounts were hacked.”]
Ahh yes, an interesting case study of 21st Century digital wealth management!
Watch Maricar’s tele-tirade and you just can’t help but get the cringes. To think Filipinos look up to these people. Recall how the “Jamich” brand was all about sharin’ the luvin’. Tsk tsk. Now it’s all hate-hate-hate. You know it’s time to put on the earplugs or change the channel when you start hearing palengke-speak on TV. But changing the channel is unlikely to be da Pinoy’s response to all this ugliness. It’s all showbiz warts and all. And, as far as business sense in the media industry goes, warts on celebrities’ flawless skin are always newsworthy.
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