Facts Filipinos never wanted to know about the Aquinos and Cojuangcos

Those who went out and did point-by-point “rebuttals” of the now famous gone-viral YouTube video AQUINO COJUANGCO: FACTS THEY DONT WANT YOU TO KNOW HD miss the point. The point, in my opinion, is that there is a whole swath of information and history that is not routinely highlighted by mainstream media. Yet, blogger Marck Ronald Rimorin makes it sound as if the mega-wealthy Aquinos and Cojuangcos are the hapless victims in this situation…

But in peddling a lie, the video misrepresents itself as fact with people gobbling it up: while it fails in its function as a historical resource, it more than succeeds in its function as a cog in the machine of anti-Aquino, Marcos-apologetic, self-mortifying propaganda.

…and calls up the scary spectre of a possible “misrepresentation” of the cherished “identity” of the Filipino (an “identity” the coming to terms with I might remind, is in itself a headscratcher of an exercise)…

The fact that the video is untrue brings our history to imbalance, and along with it our identity, our connection with our past, and our visions of the future. The fact that the video has less historical rigor than expected and demanded should have consequences in the way we see ourselves, and effects in how we build our nation. Oh, how easy it would be to divide the world between “evil oligarchs” and “good intellectuals.” The world is more complex — much more complex — than that.

We might recall that it was the Aquinos (like any other Filipino political dynasty on a mission to grab power) that bulldozed over sensible evaluation of political candidates with a presidential campaign that heavily-leveraged pedigree over platform and emotionalism over logical rigour.

Rimorin who describes his day job as being “in advertising” should talk. Advertising is all about creating emotional hooks that don’t necessarily have direct moorings in the facts of the product being pitched. That part of the job is left to the ability of the average consumer to grapple with an abundance of choice, while advertisers are left free to apply the creative license that gets them paid the big bucks. Tough luck for Da Pinoy in that cognitive department.

Consider how the Philippine presidential campaign of 2010 offered the political equivalent of a supermarket of choice to the average Filipino voter. Lots of publicists — a.k.a. “media consultants” — made a lot of money off that one. Thus it is no surprise that the candidate who pound-for-pound, fact-for-fact was the most unqualified among the lot for the job of President of the Republic of the Philippines was chosen. That says a lot about the power of advertising.

So who is really the “victim” here?

Even by the longest stretch of the imagination can we not picture the Aquinos and the Cojuangcos — with their deep and extensive network of lieutenants permeating Philippine Media (and even some so-called “research” firms) — as the underdogs in a “contest” of influence. My colleague Ben Kritz was one of the first to highlight the fundamental con underlying the Aquino campaign of 2009 in his seminal piece The Non-Platform of Noynoy Aquino published back in August of 2009 where he summarises the (non)essence of then candidate Benigno “Noynoy” Aquino III’s pitch to the Filipino voter…

Aquino states that “attempts to weaken our democracy,” “government excesses and misgovernance,” “attempts to impose a repressive government,” and “lack of access of the powerless and the oppressed” are the problems he wishes to address. This is simply grim rhetoric in search of definitions or examples, not a valid statement of the problems or issues. Likewise his plan of action is devoid of, well, action — instead, Aquino vows to “continue to hold government to account,” “oppose attempts to impose a repressive government,” and “be the voice of” a certain vaguely-defined constituency. And why will he pursue these meaningless “objectives?” Who knows? Aquino doesn’t trouble himself or the electorate with a rationale.

Indeed, one of the more pompous and self-righteous “promises” in the pseudo-platform that, at the time, was published on Noynoy’s campaign site comes across as a bit quaint today…

Be the voice of the powerless and the oppressed, those who do not have access to our government and are, thus, victims of injustice.”

This sounds not too different from the way we supposedly “simplify the complexities of our history to the cleave of Rich Against Poor, Landed Against Unlanded, we no longer tell history: we tell history the way we want to because it entertains, because it evokes emotion, because it looks good” — evvvillll things that Rimorin the self-described Ad Man accuses the producers of AQUINO COJUANGCO: FACTS THEY DONT WANT YOU TO KNOW HD of doing.

And, as history had revealed since, Aquino’s spectacular win at the polls was pulled off on the back of the very “propaganda” that our Mr Ad Man now puts up as our society’s greatest evil.

Unlike those of us who are accused of “re-writing” history to suit our preferred views of the world, Aquino and his team of publicists have extensive histories of simply erasing evidence. Shortly after Kritz’s piece (and a few more that followed it) invited scrutiny into Noynoy’s claims of a “platform” he plans to run on, the information simply disappeared, leaving behind this quaint error message:

In my brilliant investigative reporting piece Noynoy’s platform: HTTP 404 — File not found, I wrote…

I can’t help but highlight yet another irony that escapes the collective mind of the Philippine political establishement and its cadre of “expert” analysts.

Aquino’s glossing up of his website and the disappearance of the only section in it that would have housed the only semblance of substance underpinning his candidacy is symbollic of our society.

YouTube publisher PinoyMonkeyPride who produced the video only evens the score and scored one big for the real underdogs in this game. Tit for tat. One world view is presented and another to counter it is tabled as well. That’s when debate begins. Is either side up to the task of teasing out The Truth? That remains to be seen. Filipinos after all have an extensive track record of keeping The Truth under wraps. As I said earlier, those who cry “foul” over what is nothing more than a presentation of alternative views completely miss the point. The point is that there is an alternative take on history.

Everyone was aware of what was going on. We just chose not to know.

I’m no fan of the Aquinos or Cojuangcos but, to be fair to them, I can’t really say that there is anything in their history that they did that warrants their being made out to be any more villainous than the average oligarch. After all, vast tracts of land and fabulous amounts of wealth aren’t acquired by being nice guys. All we need is a big bunch of suckers who are willing to sell and a handful of savvies who are wanting to buy. And that pretty much sums up Philippine history. We are, ultimately, a society of sellouts ruled by an elite cadre of investors.

As I once quipped:

Great nations were not built on good intentions. They were built on business sense. Real change in Pinoy society will never be achieved through the “sacrifice” of altruistic “heroes”. True change will be driven by people who find no shame in expecting a buck for their trouble.

Perhaps if the Aquinos and Cojuangcos just lose the whole bullshit about their being God’s prayerful gift to the Filipino and just take a more real perspective with regard to their true place in our society — as the shrewd landowners and cutthroat capitalists that make modern economies out of substistence societies imprisoned by their heritage of smallness — then perhaps we’d all get along and stop fooling ourselves.

Then again, is it really a case of the Aquinos and Cojuangcos not wanting us to know certain “facts”? If you ask me, I think Filipinos prefer to simply remain comfy in the bliss of their ignorance, look up to the sky, open their mouths wide, and pray.


Post Author: benign0

benign0 is the Webmaster of GetRealPhilippines.com.

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79 Comments on "Facts Filipinos never wanted to know about the Aquinos and Cojuangcos"

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Jesus Hombrebueno

I wish more of the truth shall be published so the people and the world will know.

benign0s title is much better than the Pinoymonkeypride (PMP) video title. Coincidentally, are PMP (pinoymonkeypride) and the Puwersa ng Masang Pilipino related? LOL. This sums it up for me: “Then again, is it really a case of the Aquinos and Cojuangcos not wanting us to know certain “facts”? If you ask me, I think Filipinos prefer to simply remain comfy in the bliss of their ignorance…” Oligarchy schmoligarchy. I like this: “Perhaps if the Aquinos and Cojuangcos just lose the whole bullshit about their being God’s prayerful gift to the Filipino and just take a more real perspective with regard… Read more »

great article…and i must say, the video was compelling and well-made.


my first thought is why are there not more people like you and ilda who have the insight intellect and commonsense to see what is wrong, propose practical solutions for change and dont have greed as a motive.
is the system too well entrenched to change.
are the people too apathetic to care

intellectual discourse must also pursue positive achievement

Hinihintay ko ang AbNoynoy propagandist na si Vincenzio na ipagkaila itong mga exposé at patotoo ng YouTube video na yan. Nasaan na sya? Sa kanyang pagsamba sa kulto ni AbNoynoy, ako’y natatakot na hindi sya magdadalawang isip na ipaslang ang mga kontra sa kanyang diyos-diyosang Benigno Simeon (or BS) Aquino III Ako’y ‘di nagtataka na masmalalim na kadilimang nakakikilabot ang itinatago ng angkan nila Aquino-Cojuangco. Hindi na kailangan magnakaw si AbNoy. Ang kanyang pakay ay ipagtanggol lang ang mga nakapagnakaw o tuluyang nagnanakaw para sa kanya. (Thank you Aquino-Cojuangco family for doing all the dirty work for me, so that… Read more »
10 families run the country and just like many industries, i am sure that this will become ‘the big 5’ in time. Then you can say goodbye, if not already, to freedom of info/expression, open competition, anti-trust, consumer choice, innovation, progress and prosperity etc. Feudalism and federalism will rule under the pretence of democracy. The 1% do not have empathy with,or a social conscience for, the serfs. Low labour rates and an uneducated and politically apathetic populace is good for the status quo and for failed actors, and inbred children of politicians to maintain their lifestyles. Anyone who expects change… Read more »

that’s the whole deal with marketing (and advertising under that umbrella): the best mousetrap won’t necessarily sell the most among a large selection of mousetraps varying in quality from excellent to the worst piece of shit. marketed “properly,” the absolute shittiest mousetrap can dominate the market. thus, we have our president.


Just like the revillas you are prepared to murder your own for power, money and greed.
Cojuangco is as guilty as ramona, but money and family ambition rules over principles and integrity in these warped incestuous families.
Trailer trash with no class.
Lazy bastards with no brains.
Aquino follows the family trait.
And the money cojuangco has stolen from the olympic fund whilst destroying any chance of sport for the country/masses is so low it is beyond words or my comprehension.


I’m happy for PinoyMonkeyPride, he has really shaken the foundation of the Yellow Bias.

Some bloggers state that dispelling ignorance is not the solution and is beginning to use criticize him personally, if his ways are not really the solution then why do they feel threatened?


So what really the motive why only now they decided to expose the Aquinos and the cojuangcos? People any input ?

hay naku

It’s worth reading. 🙂
Di ako pinasa ng professor ko sa group thesis. Lahat ng members ko nakapasa except ako. I didn’t sleep for a weeks for the sake of that effin Thesis. Mga members ko tumutulong lang sakin. Before ko makuha grades ko nakipag away pa sakin professor ko kasi maka Pnoy sya. Ako maka GIBO. I was actually stating my opinion in facebook and he took it seriously. What’s the use of freedom of speech? dahil dun di ako nakapasa. I didn’t regret it. Parehas sila mag isip ni Mr. President. Childish. ~_~

Vincenzo B. Arellano

Pera at stardoM lang naman gus2 nyang ni PinoyMoneyPride

Hyden Toro
The Facts were removed, and we were fed with propagandas, that the best money can buy. You cannot see in any Philippine History Book. How Benigno Aquino, Sr.; founded the KALIBAPI Party, during the Japanese Militarist occupation. The goal of the party was to incorporate the Philippines to the Empire of Japan. The members of the party were Japanese Secret Police spies…which were the cause of the death and tortures of Filipino Freedom fighters. The Fall of Bataan; the Liberation of the Philippines, etc…regarding Japanese occupation are not the in the Philippine Hisitory Books. Benigno Aquino, Sr. escaped to Japan,… Read more »


The 15-minute video titled “Aquino-Cojuangcos: Facts They Don’t Want You To Know,” was uploaded on October 21 by “PinoyMonkeyPride Productions” and at presstime has gotten nearly 232,000 views.

Budget Secretary Florencio Abad said he suspected the video was “possibly meant to distract attention from controversies like the departure bid of former President Arroyo.”

There we go again, a distraction daw to ‘serious’ matters 😀


300k plus na.


Is that Vincenzo guy for real? He seems like a troll. And a successful one at that.


ang tagal na nito. Bakit ngayon lang daw. Sarap matulog sa pansitan. Herp derp.

John Christian Canda

Mr. Manoling Morató was right in saying in his anti-Noynoy campaign pamphlet that “ang hindi dapat maungkat ay mauungkat”, especially now that we have another Aquino as President.


I am looking forward to buy Cecilio Arillo books. These books were recommended with focus critique on the state of oligarchy Philippines.


[…] 9 – You might also want to read other commentaries such as Get Real Philippines’ Facts Filipinos never wanted to know about the Aquinos and Cojuangcos, President Noynoy Aquino and the rest of his clan: YouTube Stars!, Peti Berges Pinoy Monkey Pride […]